Author Archives: Elizabeth Dobos

Budding Products: RTD Cascara, Chai and Rooibos

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Peloton Launches RTD Cascara Tea West Chester, Pennsylvania-based coffee company Peloton formulated a new line of four ready-to-drink cascara teas. Cascara is the Spanish word for “husk” and is the name used for the dried skins that encompass coffee beans. It is full of antioxidants gleaned from chlorogenic acid, while containing less caffeine than...

World Tea Tour: The 3 Ps of Kenyan Tea

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What to know, the education sessions to attend and some booths to visit at World Tea Expo to get the full view of what’s happening with Kenyan tea today. In Kenya, the cultivation and marketing of purple tea and the promotion of Kenyan tea as single-origin are trending. The Kenyan tea industry is also...

Budding Products: More Matcha for Summertime

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Pinkberry Introduces ‘A Perfect Matcha’ Scottsdale, Arizona-based Pinkberry launched a new frozen beverage just in time for summer. A Perfect Matcha is a perfect match of Pinkberry’s new Green Tea Lemonade frozen yogurt, pineapple and mango toppings and a sprinkle of matcha powder. It will be available through June 21. “The vibrant new Green...

Tea Industry Influencers Discuss Engaging New Customers

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World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable way to ‘spreads the word of tea.’ You can tweet, post, write forever,...

Boun-tea-ful Teas, Gifts and Events Mark Mother’s Day

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Sunday, May 13, is Mother’s Day and companies are offering new teas and gift sets especially for moms, who will surely be filled with warmth in more than one way. Here is what is trending. Mother’s Day Tea Blends Fortnum & Mason created a Mother’s Day Blend of Sri Lankan black tea fennel seed,...

Jane Pettigrew’s World of Tea Takes Readers on an Adventure

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Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director of...

Tea Craftsman Certification Strengthens Tea Businesses

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Being an effectual tea specialist has evolved beyond handing a cup and teabag to a customer. Knowledge of tea and its components is vital for success. Some key skills that are relevant when training or becoming a tea specialist in today’s competitive retail environment are: Cupping. Processing. Blending. Creating flavored teas. Understanding tisanes and...

Budding Products: Clever New Teapots

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Darth Vader Shaped Tea Kettle by The Fowndry Banbury, England-based The Fowndry introduced a Star Wars-inspired Darth Vader-shaped tea kettle. Its silhouette resembles Darth Vader’s cape and helmet and is complete with a light saber-shaped handle. This officially licensed, stainless-steel stovetop kettle is 9 inches by 7 inches and holds 1.7 liters of water...