Insights

Follow these Industry Experts as they discuss everything ranging from country of origin travels, health and wellness, and market trends.

Shabnam Weber to Lead Tea and Herbal Association of Canada

Shabnam Weber, a Toronto-based tea retailer and founder of The Academy of Tea, is the new president of the Tea and Herbal Association of Canada (THAC). Weber, who co-founded the Tea Emporium, a chain of specialty tea shops, serves as a member of the THAC board. “I am hugely delighted, honored and excited –...

Tea Briefing: Kombucha

Kombucha has been brewed in homes for centuries if not millennia. Starting with a pot of sweet tea, a SCOBY (symbiotic culture of bacteria and yeast) is added to the brew and left alone for a week. The resulting tangy-sweet beverage delights the senses and the living nutrition invigorates the body. Kombucha and kombucha-based...

Kombucha Thrives in 2017; Future Looks Bright

Popular kombucha, the probiotic-rich, fermented tea drink with a fizzy vinegary tang, has continued strong growth in 2017, in line with Euromonitor International’s prediction of $656.7 million in U.S. sales by 2019. That’s almost double what refrigerated kombucha and fermented beverages earned for the year ending Oct. 2, 2016—$375.4 million, according to SPINS, which...

Grocers See Tea as a Glass Half Full in 2017

Viewed from the beverage aisle and the grocer’s cold case, liquid tea is on a tear. In 2017 it topped the list of fastest-growing center store categories for the second year in a row. In the 52 weeks ending Nov. 25, sales of liquid tea climbed 18.9 percent on volume growth of 25.2 percent,...

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Online Sourcing Presents Challenges in Tea Industry

Identifying reliable tea suppliers involves time-consuming trial and error. It is risky, costly, and absolutely essential to success in the tea business. Retailers generally rely on wholesalers to do the heavy lifting involved in sourcing but pay a price for the service while suffering a lost opportunity to precisely tailor their offerings to the...

Darjeeling Rebounds: What’s Next

DARJEELING, West Bengal Darjeeling, at 175 years of age, once again demonstrated its resilience this year. Yield plummeted in the months after several hundred thousand workers took a 104-day break beginning in mid-June. The walkout, never officially declared a strike, drained the profitability from India’s most lucrative producing region. Street violence following the uprising...

Upheaval Marks 2017 Black CTC Exports

Global demand for tea shows no sign of abating in 2018, but there is evidence of significant upheaval in the export market for black tea. Erratic weather is to blame for seasonal variances, but so too is the emerging consumer preference for green tea and herbals. Seizures for adulteration and a random beetle also...

Investors Back Garden Fresh Tea Delivery Service

Growers are learning they can skip a few links in the traditional supply chain to deliver fresher tea, a development accelerated by venture capital. Once or twice a year TechCrunch, the technology blog headquartered near San Francisco, reports on Silicon Valley investments in tea. The latest is a $1.4 million Series A round in...

3 Retail Trends That Will Temper Tea Sales in 2018

In-store sales growth in 2018 will be significantly impacted by declines in store traffic at malls (a trend that doomed Teavana retail and will slow and possibly slay other tea merchants). Here are three developments in 2018 that will cast a shadow over sales by mall-based tea merchants and for beverage wholesalers that primarily...

Matcha’s Benefits Drive Market Growth

Matcha is taking the world by storm, according to a report by Grand View Research, which predicts the global matcha market will reach $5.07 billion by 2025, rising from $2.62 billion in 2016. The research suggests the North American market will experience substantial growth. Matcha’s vast health benefits contribute to its popularity. As chronic...