World Tea Community News

Announcing World Tea Expo Lifetime Achievement Award Nominees

Each year, World Tea Expo awards a tea industry leader with the John Harney Lifetime Achievement Award for his or her unique contributions to advancing the business of tea. World Tea Expo’s Advisory Board, which consists of 11 tea industry professionals, has chosen this year’s 19 nominees. The advisory board’s selection criteria, among many...

New Open Class Offers Surprises in Global Tea Championship

The Global Tea Championship’s 2018 Fall Hot Loose Leaf Competition took place Saturday, March 24, in Boulder, Colorado, where tea purveyors from seven countries competed to win gold, silver or bronze medals in 27 categories. Tea industry experts Scott Svihula, Suzette Hammond and Aaron Vick judged the competition and offered their insights. Judges did...

March 2018 Global Tea Championship Results

The Global Tea Championship’s 2018 Fall Hot Loose Leaf Competition took place in Boulder, Colorado March 24. Entrants from 7 countries submitted 147 teas in 27 categories. Three judges, Scott Svihula, Suzette Hammond and Aaron Vick, tasted and evaluated all of the teas. Here are the results of the competition. Assam Bronze: Vahdam Teas...

World Tea Expo Announces Inaugural Kombucha Pavilion

Editor’s note: The planned 2018 launch has been delayed. Kombucha, the wildly popular fermented tea, gets a special showcase with the new Kombucha Pavilion debuting at World Tea Expo, June 12-14 in Las Vegas. Produced in partnership with Kombucha Brewers International, the Kombucha Pavilion offers 10-15 furnished, turnkey booths in a dedicated area on...

Tea Influencers Share Industry Threats and Solutions

World Tea News asked tea industry leaders for their insights regarding threats to the tea industry and they shared their feedback. Here we asked: What is the biggest threat the tea industry faces in the coming year and how can the industry overcome it? I see three main challenges facing the tea industry: The...

China Mist’s Global Tea Championship Awards Boost Sales

China Mist Tea won three awards in the recent Global Tea Championship Single Serve Hot and Iced Small Batch competition for its bagged iced teas. China Mist’s Berry Hibiscus and Fiesta Fria each won a silver medal and the company’s Coconut Pineapple won bronze. “We take great pride in our teas,” said Kermit Peterson,...

SerendipiTea’s Global Tea Championship Awards Improve Sales

SerendipiTea was an outlier in the recent Global Tea Championship Single Serve Hot and Iced Small Batch competition, winning seven awards for various flavors. “We were really surprised and thrilled; it’s very exciting,” said Linda Villano, co-founder and president of SerendipiTea. The Manhasset, New York-based company has entered teas in the Global Tea Championship...

Keeping It Simple: Your Tearoom’s Basic Online Presence

As today’s consumers increasingly rely on internet technology to research and select their dining choices, a tearoom’s online presence needs to be poised to capture their attention. Though customers seek afternoon tea as an occasion steeped in history, tradition and a relaxing pause from busyness, ironically, most will seek the instant gratification of online...

Tea Influencers Share Trends and Opportunities for 2018

World Tea News contacted tea industry influencers for their outlook on tea industry trends and opportunities in 2018. Here we asked: What is the tea industry’s greatest opportunity in 2018? What trends will emerge in 2018? 2018 tea trends: The trend toward functional ingredients in tea blends is exploding right now. I believe the...