Tea Health / Education

World Tea Academy Offers New Tea Blending Certification

Three new World Tea Academy classes help students along their tea journey to becoming a Certified Tea Blender. Launching this summer as part of the Tea Blending Certification track, the new advanced-level courses are among a total of seven classes that are required to obtain the new certificate. The curriculum encompasses how to conceptualize,...

Lipton Partners with WE to Empower and Support Female Tea Farmers in Kenya

Tea company commits to providing financial and business tools to 80,000 Kenyan women ENGLEWOOD CLIFFS, N.J., April 20, 2018 /PRNewswire/ — Lipton and WE are working together to empower 80,000 women in tea farming communities across Kenya by providing them access to financial and business skills training. Program participants will learn financial fundamentals from...

Tea Industry Influencers Discuss Engaging New Customers

World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable way to ‘spreads the word of tea.’ You can tweet, post, write forever,...

Jane Pettigrew’s World of Tea Takes Readers on an Adventure

Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director of...

10 Companies Turning Coffee Waste Into ‘Tea’

What is often regarded as coffee waste can be made into a “tea” and is steadily growing in demand as consumers become aware of just how much food in the supply chain goes to waste. It has also experienced growth as a way for farmers to diversify their income. The skins of the coffee...

Follow the Leaders: Online Tea Stores

Tea was mail-ordered for more than a century. Minimal weight and high margins (up to 70 percent) made it very popular in the early days of the internet. But industry signals are mixed on its future. Last fall Teavana closed its profitable online store (shortly after Starbucks closed its online store for coffee). At...

Caution is Not Inherently Bad, But Coffee Just Got a Bad Rap

Coffee and tea share many healthful plant-based compounds. The science-based consensus is that each beverage holds significant benefits when consumed in moderation. But in the court of public opinion, coffee can’t seem to get a break. Last week a California Superior Court judge ruled that coffee sold in California must display a Prop 65...

7 Keys to Successful Tea Parties for Children

Children’s tea parties not only serve as a potential business opportunity, they play an important function for today’s youth as such events help cultivate socializing skills, manners and self-confidence. A tea party is a fun way for children to learn etiquette and develop good social skills, especially in an age when dependence on technology...

UC Davis Announces Goal to Establish World-Class Global Tea Institute

DAVIS, Calif. The University of California at Davis has begun transforming its three-year-old tea initiative into the more formal Global Tea Institute to promote the science and culture of tea. The institute eventually will offer graduate and undergraduate degree programs like the university’s School of Viticulture & Enology, well known worldwide for its impact...

Tea for Athletes: Caffeine Is a Plus Factor

Athletes have not been a target of attention among tea producers, which seems a little surprising given increased focus on tea innovation and marketing on wellness, health management, weight control, and illness prevention. There’s no tea equivalent of a sports drink, but there are many studies and expert sports medicine and coaching professionals who...