World Tea Expo 2018

Keep up with world tea trends and news and announcements about World Tea Expo.

New Product Award Winners

Every year, the World Tea Expo awards producers of innovative new products. These are this year’s New Product Award Winners. Innovative Packaging Novel tea product packaging judged on cleverness or uniqueness, representing new design improvements and / or use of novel materials. Winner: JusTea Condiments Products created to sweeten, or otherwise enhance enjoyment of...

World Tea Awards 2018

Every year, the World Tea Expo honors people and companies that have made valuable contributions to the tea industry. Here are this year’s World Tea Award winners. Best Tea Health Advocate: Katharine Burnett, PhD (U.C. Davis) Best Consumer-Oriented Tea Marketing Campaign/Promotion: International Tea Sippers Society – Sip for Peace Best Tea Brewing Device (Electric,...

World Tea Expo Country Tour: Tea Producing Countries’ Points of Pride

Every tea producing country has location and terroir characteristics that influence plant composition and make its tea taste unique. These distinguishing characteristics have become points of pride for each country. Here are some details that give each country’s tea its own flavor profile. China China’s tea industry has evolved to include the old mixing...

10 Heroines of Tea History

Tea is so rich in history. You can find plenty of interesting books, articles, blogs and ads that bring it all to life. Look for them in the fiction, fantasy and codswallop categories. They all tell the stories of the three pivotal innovations that account for more than 80 percent of today’s tea market....

Tea Innovations That Move the Needle

Seventy-three percent of consumers report they are always willing to try something once, but true beverage innovations result in reorders, not one-offs. Manufacturers and retailers understand that innovation only matters if it moves the needle toward profitability, either by leading to more sales from existing customers, enticing new customers to buy or both. Everett...

3 Experts Offer Tips for Growing Tea at Foodservice

Moving tea service at restaurants forward remains an industry challenge. Three World Tea Expo speakers gave their insights on how to create positive change. Max Falkowitz, an editor at Saveur and Serious Eats and a World Tea Expo speaker, said there is room for improvement in how tea is presented in foodservice. “It’s an...

Director of Global Tea Initiative at World Tea Expo

Informed consumers make better choices and more frequently that choice is tea. “Compare tea to the wine industry,” suggests Katharine Burnett. “The more knowledgeable the consumer is, the more s/he buys. And this puts pressure on the industry to provide better and better quality, which makes the choices even better for all, and even...