Tea Conference Offers Education for Entrepreneurs, Budding Tea Professionals and Others Who Are Dedicated to the Fast-Growing Tea Industry in North America
The in-depth education of World Tea Expo and World Tea Academy is hitting the road with stops in Boston and Chicago this fall. The upcoming events offer entrepreneurial and career-focused education tracks, as well as a tasting tour of six tea origin countries/regions. World Tea on the Road (#WTOTR) will enhance attendees’ understanding of tea and the business of tea over just one weekend each. Attendees can select their choice of city – either Boston, Oct. 10 -11 at the Renaissance Boston Waterfront Hotel, or Chicago, Nov. 7 – 8 at the Wyndham Grand Chicago Riverfront. Registration is now open at worldteaontheroad.com (Register by Aug. 7 to take advantage of the early-bird rate).
“World Tea on the Road is an exciting and immersive tea experience taught by tea’s foremost experts,” says Gary Lynch, vice president/group publisher at F+W, A Content + eCommerce Company, the organizer of World Tea on the Road. “The event is the premier tea education – closer to home. It’s ideal for those who can’t make it to the annual World Tea Expo or those who want to supplement their tea education and know-how in a more intimate and interactive environment. Attendees can also network with other passionate tea entrepreneurs, business owners and connoisseurs from the vibrant tea community.”
World Tea on the Road offers two distinct education tracks, Tea Business Boot Camp and World Tea Academy Live!, in addition to the World Origin Tasting Tour that is included as part of both track offerings.
Tea Business Boot Camp – This World Tea On the Road education experience is designed for entrepreneurs who are starting a tea retail business. Sessions include: Tea 101; Start a Business in the Tea Industry; Capturing & Marketing Customers; How to Source & Select Teas; Financial Management Considerations for New Tea Businesses; and other sessions to be announced soon. Participation in this track also includes the World Origin Tasting Tour.
World Tea Academy Live! – This track at World Tea on the Road is a first step to achieving industry certification and future success in the world of tea. Session highlights include: Intro to the Six Types of Tea; Cupping Green and Yellow Teas; White and Oolong Teas; Black and Dark Teas; a Tea Q&A; and World Tea Academy Test Preparation and Testing. World Tea Academy is the leading online tea education and certification program, and World Tea Academy LIVE! is in-person instruction based on the online program. Participation in this track also includes the World Origin Tasting Tour.
World Origin Tasting Tour – This is a virtual tea tour around the globe. Attendees will make “stops” at six major countries/regions of origin, cultivating a better understanding of the culture along the way. It’s a highly informative, educational and entertaining experience. Countries of origin include: China, Japan, Kenya, Sri Lanka, India and Taiwan.
Tea’s Foremost Experts
Some of the presenters at World Tea on the Road include: Donna Fellman, program director of World Tea Academy; Kevin Gascoyne, owner of the Camellia Sinensis Tea Houses and Tea Schools of Montreal and Quebec City; Beth Johnston, owner of Teas Etc; Bruce Richardson, owner of Elmwood Inn Fine Teas/Benjamin Press; Maria Uspenski, CEO of The Tea Spot; and Bill Waddington, founder of TeaSource.
Register for World Tea on the Road in Boston, Oct. 10 -11, or Chicago, Nov. 7 – 8. Visit worldteaontheroad.com to sign-up today.
Also watch WorldTeaExpo.com for upcoming details on the 2016 World Tea Expo, scheduled for June 15 – 17, 2016 at the Las Vegas Convention Center (#WTE16). World Tea Expo is the leading annual tradeshow focused 100 percent on premium teas and related products.