Insights

Follow these Industry Experts as they discuss everything ranging from country of origin travels, health and wellness, and market trends.

Teforia Partners with Yamamotoyama

Teforia this week announced a partnership that will pair Japan’s venerable Yamamotoyama teas with the company’s intelligent tea infuser. Yamamotoyama, a family-owned business founded in 1690, produces world-renowned premium green teas that will now be available in the tea portfolio at Teforia.com. Two hundred and seventy nine years ago the fabled company was the...

Beauty and the Beast Inspires Tea Interest Worldwide

The live-action Beauty and the Beast film comeback has infiltrated the world of tea across the globe. The classic story features Belle, a young woman held captive in a castle by a beast. While there, she befriends the castle’s staff. A close friend and confidant of hers is a teapot named Mrs. Potts, who...

RTD Tea Market Is Growing Faster Than Soda

Ready-to-drink teas are steadily increasing in popularity among consumers and sales are expected to continue to grow. The ready-to-drink tea market grew by 40 percent between 2011 and 2016, according to a report by Zenith Global, a beverage consultancy. The average annual growth rate of RTD teas is 7 percent. Its growth has far...

Turmeric in Tea is Trending

The West continues to take note from th­­e East as turmeric popped up across tea brands showcasing at Natural Products Expo West earlier this month in Anaheim, California. Much has been written about the benefits of turmeric, which could explain its surge in popularity among tea producers. Ayurvedic documentation from India shows the usage...

Nestle and Coca-Cola to End Nestea Joint Venture

Sixteen years ago Coca-Cola and Nestlé (Nestea) formed Beverage Partners Worldwide, a partnership to market bottled tea. The market segment was dominated by the Pepsi Lipton Tea Partnership (PLTP), a joint venture of (Lipton) and PepsiCo established in 1991. Lipton remains the U.S. market leader with a retail value share of 13%. However, virtually...

Insight: U.S. Organic Tea Imports

The volume of tea imports has declined since 2013 following a sharp rise, dropping in 2016 to a figure below the five year average – but the declared value of tea imports continues to increase. The Global Agricultural Trade System (GATS) maintained by the U.S. Department of Agriculture (Foreign Agriculture Service) tracks tea (except...

East Africa Drought Affects Tea Production

Last year’s short rainy season and a prolonged drought in East Africa is taking a toll on tea yields in the region. As the weather phenomenon La Niña continues to dry up the skies, many are predicting a bleak 2017 for tea production in Kenya and other tea-growing countries in the region. Kenya’s National...

Tea, Meet Tattoos

If you visit the website of Berkeley, Calif., teahouse Blue Willow Teaspot, you’ll notice a couple of things. Owner Ali Roth includes a quote that might come from any lifetime lover of tea: “Every tea has a story to tell. If you pay close attention and surrender your senses to the moment, you can...

Watch Out for Empty Calories in Your Tea

You might be surprised just how many empty calories you’re adding to your tea each day. More than 160 million people in the U.S. regularly drink coffee or tea. Roughly two-thirds of coffee drinkers and one-third of tea drinkers add sugar, cream, flavorings or other calorie-rich additives, according to researcher Ruopeng An. “These add-in...