Industry Insight

RTD Tea Market Is Growing Faster Than Soda

Ready-to-drink teas are steadily increasing in popularity among consumers and sales are expected to continue to grow. The ready-to-drink tea market grew by 40 percent between 2011 and 2016, according to a report by Zenith Global, a beverage consultancy. The average annual growth rate of RTD teas is 7 percent. Its growth has far...

Turmeric in Tea is Trending

The West continues to take note from th­­e East as turmeric popped up across tea brands showcasing at Natural Products Expo West earlier this month in Anaheim, California. Much has been written about the benefits of turmeric, which could explain its surge in popularity among tea producers. Ayurvedic documentation from India shows the usage...

Nestle and Coca-Cola to End Nestea Joint Venture

Sixteen years ago Coca-Cola and Nestlé (Nestea) formed Beverage Partners Worldwide, a partnership to market bottled tea. The market segment was dominated by the Pepsi Lipton Tea Partnership (PLTP), a joint venture of (Lipton) and PepsiCo established in 1991. Lipton remains the U.S. market leader with a retail value share of 13%. However, virtually...

Insight: U.S. Organic Tea Imports

The volume of tea imports has declined since 2013 following a sharp rise, dropping in 2016 to a figure below the five year average – but the declared value of tea imports continues to increase. The Global Agricultural Trade System (GATS) maintained by the U.S. Department of Agriculture (Foreign Agriculture Service) tracks tea (except...

East Africa Drought Affects Tea Production

Last year’s short rainy season and a prolonged drought in East Africa is taking a toll on tea yields in the region. As the weather phenomenon La Niña continues to dry up the skies, many are predicting a bleak 2017 for tea production in Kenya and other tea-growing countries in the region. Kenya’s National...

Market Report: Specialty Tea in North America

A recession mindset still plagues consumers and while specialty tea remains a growth category in both the U.S. and Canada, the pace has slowed. “Backed by innovation and on trend with consumer health and wellness needs, (ready-to-drink) tea is driving growth in the U.S.,” reports Chris Monk with Nielsen market research. Tea sales are...

Tea 2030: Engaging Consumers

NIAGARA FALLS, ON The London-based nonprofit Forum for the Future, recognizing the unique nature of tea in the U.S. and Canada, has launched a North American work stream to identify opportunities and address concerns specific to this market. Mark Driscoll, the Forum’s head of food, said that the collaborative Tea 2030 project is entering...

Tea Innovation Lacking in New Consumer Goods

Five years ago tea was seen as innovative and a fast-growing consumer packaged goods (CPG) category according to annual sales statistics compiled by IRI, a leading provider of big data, predictive analytics and forward-looking insights. At the time tea placed as one of the top 10 new product introductions. Last year three beverages made...

Cold Brew Tea

ATLANTA, Ga. Cold brew sure hit the spot on a warm spring day in Atlanta last week where coffee enthusiasts extolled its virtues and throngs among the 12,000 attending sampled offerings at the annual convention of the Specialty Coffee Association of America. Cold brew coffee is hot. When Peet’s Coffee & Tea switched its...

Clonal Tea Relies on Selection, Not Alteration

By Stephenie Overman (with contributions from the World Tea News team) “Clonals select, GMO [Genetically Modified Organism] alters, the composition of the plant,”  Peter GW Keen writes in the March 15 Teabox e-letter. In crafting clonal teas, “selectivity is the driver and skills in every aspect of management and farming are the vital base...