Industry Insight

Planter Will Chair India Tea Board

KOLKATA, India The Government of India broke with tradition last week and named the first tea planter to chair the India Tea Board. In announcing the appointment, the Ministry of Commerce & Industry stated that the executive powers formerly held by the chair will be transferred to an executive deputy chairman, a position that...

Soda Loses Market Share to Tea

Tea is an important segment in the wave of refreshment beverages that for the first time has surpassed carbonated soft drinks by volume. “The U.S. liquid refreshment beverage market grew more quickly in 2016 than in 2015, which in turn saw acceleration over 2014’s growth,” according to New York-based Beverage Marketing Corporation (BMC). “The...

Coffee, Tea and Juice Co-Brand Under One Roof

­­ Beverage brands have figured out there is strength in numbers. Companies are collaborating to create co-branding concepts to meet more customer needs at one location. JAB Holding Co., the parent company of Caribou Coffee and Einstein Bros. Bagels is co-branding with Argo Tea. Additionally, DRNK coffee + tea and Qwench juice bar are...

Teforia Partners with Yamamotoyama

Teforia this week announced a partnership that will pair Japan’s venerable Yamamotoyama teas with the company’s intelligent tea infuser. Yamamotoyama, a family-owned business founded in 1690, produces world-renowned premium green teas that will now be available in the tea portfolio at Teforia.com. Two hundred and seventy nine years ago the fabled company was the...

RTD Tea Market Is Growing Faster Than Soda

Ready-to-drink teas are steadily increasing in popularity among consumers and sales are expected to continue to grow. The ready-to-drink tea market grew by 40 percent between 2011 and 2016, according to a report by Zenith Global, a beverage consultancy. The average annual growth rate of RTD teas is 7 percent. Its growth has far...

Turmeric in Tea is Trending

The West continues to take note from th­­e East as turmeric popped up across tea brands showcasing at Natural Products Expo West earlier this month in Anaheim, California. Much has been written about the benefits of turmeric, which could explain its surge in popularity among tea producers. Ayurvedic documentation from India shows the usage...

Nestle and Coca-Cola to End Nestea Joint Venture

Sixteen years ago Coca-Cola and Nestlé (Nestea) formed Beverage Partners Worldwide, a partnership to market bottled tea. The market segment was dominated by the Pepsi Lipton Tea Partnership (PLTP), a joint venture of (Lipton) and PepsiCo established in 1991. Lipton remains the U.S. market leader with a retail value share of 13%. However, virtually...

Insight: U.S. Organic Tea Imports

The volume of tea imports has declined since 2013 following a sharp rise, dropping in 2016 to a figure below the five year average – but the declared value of tea imports continues to increase. The Global Agricultural Trade System (GATS) maintained by the U.S. Department of Agriculture (Foreign Agriculture Service) tracks tea (except...

East Africa Drought Affects Tea Production

Last year’s short rainy season and a prolonged drought in East Africa is taking a toll on tea yields in the region. As the weather phenomenon La Niña continues to dry up the skies, many are predicting a bleak 2017 for tea production in Kenya and other tea-growing countries in the region. Kenya’s National...

Market Report: Specialty Tea in North America

A recession mindset still plagues consumers and while specialty tea remains a growth category in both the U.S. and Canada, the pace has slowed. “Backed by innovation and on trend with consumer health and wellness needs, (ready-to-drink) tea is driving growth in the U.S.,” reports Chris Monk with Nielsen market research. Tea sales are...