Insights

Follow these Industry Experts as they discuss everything ranging from country of origin travels, health and wellness, and market trends.

Market Report: Specialty Tea in North America

A recession mindset still plagues consumers and while specialty tea remains a growth category in both the U.S. and Canada, the pace has slowed. “Backed by innovation and on trend with consumer health and wellness needs, (ready-to-drink) tea is driving growth in the U.S.,” reports Chris Monk with Nielsen market research. Tea sales are...

Tea 2030: Engaging Consumers

NIAGARA FALLS, ON The London-based nonprofit Forum for the Future, recognizing the unique nature of tea in the U.S. and Canada, has launched a North American work stream to identify opportunities and address concerns specific to this market. Mark Driscoll, the Forum’s head of food, said that the collaborative Tea 2030 project is entering...

Customizability Is a Key to Success at Fast-Casual Chains

Fast-casual remains the hottest segment of the restaurant business, according to market research firm Technomic. “Of the 250 chains featured in this year’s [Top 250 Fast-Casual Chain Restaurant Report], more than 90 had year-over-year sales and unit growth rates both in the double digits.” Darren Tristano, president of Technomic, said that “customizability has become...

Curated Tea

Mail-order tea originated two centuries ago but the arrival of online tea shops and marketplaces like Amazon make it a billion dollar business accounting for 10% of sales at typical brick and mortar ventures. Major chains with sophisticated websites like Teavana and DAVIDsTEA report that online purchases approach 20% of sales. Amazon currently offers...

Tea Innovation Lacking in New Consumer Goods

Five years ago tea was seen as innovative and a fast-growing consumer packaged goods (CPG) category according to annual sales statistics compiled by IRI, a leading provider of big data, predictive analytics and forward-looking insights. At the time tea placed as one of the top 10 new product introductions. Last year three beverages made...

Cold Brew Tea

ATLANTA, Ga. Cold brew sure hit the spot on a warm spring day in Atlanta last week where coffee enthusiasts extolled its virtues and throngs among the 12,000 attending sampled offerings at the annual convention of the Specialty Coffee Association of America. Cold brew coffee is hot. When Peet’s Coffee & Tea switched its...

Clonal Tea Relies on Selection, Not Alteration

By Stephenie Overman (with contributions from the World Tea News team) “Clonals select, GMO [Genetically Modified Organism] alters, the composition of the plant,”  Peter GW Keen writes in the March 15 Teabox e-letter. In crafting clonal teas, “selectivity is the driver and skills in every aspect of management and farming are the vital base...

Global Tea Industry Faces Diverse Challenges

DUBAI, UAE Middle Eastern and Asian tea executives were resolute in the face of diverse challenges identified last week at the biennial Global Dubai Tea Forum. The group of 390 executives welcomed back into the fold their colleagues from Iran, the world’s fourth largest tea consuming nation per capita and a significant exporter in...

Selling Teavana Tea in China

Ask the typical Chinese consumer about their expectations regarding future income and 55% of those interviewed by McKinsey & Co. expressed confidence their income would increase significantly over the next five years—just two percentage points lower than in 2012. Compare that to consumers answering the same question in the U.S. where just 32% agreed...

Café Menus Inspire Restaurant Tea Choices

Inspired by the variety and popularity of tea selections at neighborhood cafes, Nation’s Restaurant News reports that “restaurant operators are cherry-picking single-origin coffee, matcha, cold brew and nitro coffee from hip café menus to enhance their coffee and tea selections.” Andrew Freeman, president of Andrew Freeman & Co., a hospitality consulting firm based in...