Brisk Opens New Online Bodega

Brisk® Iced Tea has teamed up with digital channel editorially curated by Noisey, VICE’s music channel and Remezcla to build a new, multi-dimensional digital channel – – that will provide fans with up to the moment access to urban cross-cultural trends, artists, and events. The innovative digital platform will be supported by a summer music event series in 14 major US cities combining hit music artists, iced beverages, and street art.

“Our platform is inspired by the local bodega, which is often viewed as the cultural core of a neighborhood,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “Brisk has a rich history of bringing bold flavor to our fans and giving them access to authentic experiences, which will now be consolidated in one easy to browse location. Through our partnership with Noisey and Remezcla, both prominent and raw voices in lifestyle media, we will be able to create an even deeper engagement and interaction with our consumers.”BB-logo

BriskBodega will also feature a series of original videos that will illuminate the influences and flavors of local communities, including:

  • Bodega Chat – is a digital video series hosted by Juan Bago, a comedic actor from New York City’s Washington Heights. The series will feature guests filmed in and around their local bodegas. These individuals – musicians, athletes, actors, local celebrities and personalities, will chat about their achievements and projects, tastes, neighborhood, corner store and the flavors of their community.
  • NOISEY video series – Three original YouTube series: “Meet The Fam,” “The Up & Up,” and a special edition of “Back N Forth.”

“What makes Noisey special is that it’s a music site that goes way beyond album reviews and show listings – it’s really about approaching music through every angle of culture. Brisk Bodega is taking full advantage of that fact and we see it having a big impact on our audience,” says Trevor Silmser, Noisey Publisher.

Fans will also be able to view exclusive content from the Brisk Bodega summer music event series and national grassroots tour on the digital hub. The event series will officially kick-off on June 8 in Brooklyn and will feature live musical and visual performances, street art, stations for Brisk sampling and interactive gaming elements.

Learn more about BriskBodega.