Fairtrade Global Retail Sales top $6 Billion

BONN, Germany

Retail sales of Fairtrade Certified goods climbed by 10 percent to $1.2 billion between 2010 and 2011 in the United States and showed a 12 percent gain in U.K. and 3 percent gain in Canada.

In Fairtrade’s biggest market, the U.K., shoppers spent $1.84 billion on Fairtrade certified products in 2011 and in Fairtrade’s first and oldest market, the Netherlands, Fairtrade sales in stores and restaurants grew by 24%. Around the globe, retail sales of Fairtrade certified products increased by a total of 12 percent to reach $6.14 billion.

Sales of Fairtrade tea were 13,398 metric tons in 2011, up from 12,370 in 2010. Fairtrade identified 17% as organic and 83% conventional. Overall growth was 8%.

Market share of Fairtrade certified products have reached decisive levels in a number of established Fairtrade markets. More than half (55%) of all bananas bought in Switzerland bear the FAIRTRADE Mark. Almost half (42%) of all bagged sugar in U.K. stores will be Fairtrade certified following the latest supermarket commitment.

Meanwhile, growth of Fairtrade sales in new countries is skyrocketing. South Africans spent more than three times more on Fairtrade certified products in 2011 over 2010. Shoppers there can buy Fairtrade products grown by farmers and workers in their own country. In its first year with a national Fairtrade organization, sales in South Korea registered at $20 million.

Sales almost doubled in the countries with no national Fairtrade organization present, to $90 million. Products with the FAIRTRADE Mark are now available to people in more than 120 countries on all inhabited continents.

More than 6 million people (farmers, workers and their family members) in 66 countries directly benefit from the global Fairtrade system.

Sales grew steadily across all of the leading Fairtrade products: coffee by 12%, cocoa by 14%, bananas 9%, sugar 9%, tea 8%, and flowers by 11%.

Strong Fairtrade sales are great news for the more than 1.2 million farmers and workers working at 991 Fairtrade certified producer organizations in 66 countries. In addition to the income they earned from sales of Fairtrade products, farmers and workers earned an extra $80 million in Fairtrade Premium. They spent this money on projects that they decided upon democratically. This included farm improvements and processing equipment, education and career training, community projects and healthcare.

“The strong Fairtrade sales mean big wins for the farmers and workers trying to make a decent living,” explains Joseph Ayebazibwe from Mabale Growers Tea Factory in Uganda. “Thanks to support from consumers around the world we were able to invest in many business and community projects. And Fairtrade doesn’t only help improve the living standards of producers; the impact also extends to the wider community. Fairtrade consumers are supporting sustainable development across our beautiful continent.”

To learn more visit www.fairtrade.net

Source: Fairtrade International (FLO)