No Time to Chill

Americans fail to take time to chill.

Americans will go to creative lengths to get a little "me time" hiding under their desk, in stairwells, supply closets on elevators and climbing up on the roof.

When an extended vacation is not in the plan, something as simple and refreshing as an ice tea can reinvigorate them to get through the day, according to 3,000 respondents surveyed this spring.

Here are highlights from the first "Put the World on Ice" survey, sponsored by Keurig and Green Mountain Coffee Roasters, Inc. (GMCR):

  • Nearly 7 out of 10 Americans (67%) say they are not able to make time for themselves at least once a day.
  • More than half (64%) will keep this frenetic pace for the summer and will NOT be taking more breaks to enjoy the summer months.
  • Approximately 1 in 6 surveyed takes their 10 minute daily break in the office bathroom, with the office closet the second place preference.
  • 40% of nationwide respondents believe a freshly-brewed iced beverage increases productivity more than a brisk outdoor walk, a power nap, or even a personal day.
  • Men prefer iced drinks in the evening to relax while women drink ice tea in the afternoon to re-energize.

Men and Women agree about one thing — they both report a need for daily solace — but part ways when it comes to how they choose to refuel. Additionally, there are striking differences in iced beverage consumption.

Men on Chilling Out    

  • Men say they recharge their batteries once a day         
  • Have no special place to retreat    
  • Drink iced coffee/tea to relax 
  • Prefer iced drinks in the evening                             

Women on Chilling Out

  • Say they are usually too busy to recharge their batteries
  • Generally have a special place to retreat, like a comfy bed
  • Drink iced coffee to re-energize
  • Prefer iced drinks in the afternoon

"Sippin' Styles" varied, with strong preference on time of day and taste:

  • Part of the Daily Grind: Almost half (47%) of those surveyed say an iced beverage is an important part of their daily relaxation routine.
  • Afternoon Delight: The majority (56%) prefer an iced beverage in the afternoon.
  • Taste Matters: Half (50%) say that the strength of the brew is a drink's most important factor.
  • Always Moving: 56% grab an iced coffee while out running errands.

"These survey results reveal compelling statistics on Americans' re-energizing trends," noted Sissy Biggers, nationally renowned lifestyle guru, who recommends Americans determine ways to incorporate "me time" into their daily routines so they can rejuvenate. "Finding time for oneself is an integral part of a balanced lifestyle and can help in being more productive," she said.

*The 10 cities surveyed include Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York, Phoenix, San Francisco, and Washington D.C. More than 3,000 respondents participated in an online survey conducted in April 2012. 

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