More Wonderful Varieties for POM

Pomegranate made a big splash a few years ago as a vital superfood and no name was more synonymous with the product than POM Wonderful. Based in Los Angeles, this company is named for the variety of pomegranate grown by the company, the Wonderful. POM has now released three new flavors of POM Tea, “the antioxidant super tea.”

WTN141020_ART_POMPOM Tea is designed to play in the space of healthy ready-to-drink tea beverages. Promoting themselves as a better choice of on-the-go drink, they emphasize that there are no artificial flavors or colors. The 12 ounce blends will be in POM’s signature curved bottle.

“POM Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we’re capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice,” Dahlia Reinkopf, POM Wonderful’s senior director of marketing, said in a press release.

The three new flavors include Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey Green Tea. The lemonade tea and sweet tea both use a black tea base.

Previously the company had introduced Pomegranate Peach Passion white tea. They also offered a Lychee Green Tea which has now been discontinued.

The new drinks will be available in October.

Source: The Packer and BevNet