Snapple Cuts Calories by Half in New Bottled Teas

PLANO, Tex.

Bottled teas are frequently criticized for their high sugar content, often equivalent to that in carbonated soda.

The trend is toward low-calorie beverages. Snapple this week launched a new line of all-natural white teas lightly sweetened with sugar. They contain about 18 grams, less than half of the sugar in Snapple’s other varieties. The calorie count is 80 per 8 oz. bottle for both Peach Passionfruit and Cherry Pomegranate flavors.

The Passionfruit is also available in 64 oz. bottles

The rollout will include television advertising, as well as a print and online media. Singles bottles sell for $1.39 and a six-pack for $5.99.

"Consumers told us they wanted a light tasting, all-natural tea that wasn't too sweet, and we listened," said Regan Ebert, vice president of brand marketing for Snapple. "Lightly Sweetened Teas are a refreshing way to enjoy exceptional flavors Made from the Best Stuff on Earth®."

The brand, founded in 1972 in Greenwich Village, New York has repositioned itself as an all-natural bottler. It is part of the Dr Pepper Snapple Group, a firm that produces 50 juice, water and tea brands distributed in North America and the Caribbean.

Source: Snapple, BevNet

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