Tea Gifting on the Rise

WTN160823_Gifting_teavana_collection-lores

Tea gift sets are among the third most popular food gifting items, according to Packaged Facts.

Food gifting will approach $18 billion this year with tea, coffee, and cocoa beverages the third most popular gifting category, according to market research firm Packaged Facts.

“Since 2010, consumers have continued to expand their usage of food gifting across occasions and food gift types. Food gifts are not just given on holidays such as Christmas or Easter or on special occasions such as graduation or birthdays, but are also being sent “just because,” according to the report, Food Gifting in the U.S., 5th Edition.

Gifting overall is up 3.5% and remains most popular among boomers “while usage among Millennials and Gen Xers may post challenges,” according to Packaged Facts analyist Daniel Granderson. He said tea, coffee, and cocoa are the third most popular gifts accounting for 17% of the gifts presented, up 4% since 2014.

“By a wide margin, boxed chocolates/candies remain the most prevalently chosen food gift that people purchase for others, with some 28% of food gifters purchasing boxed chocolates/candies for someone else in the past 12 months,” according to Granderson.

Other relatively widely purchased food gifts include sweet baked gift foods and nut/salty snack gift foods.

WTN160823_Gifting_adagio_forholiday-loresCorporate sales are expected to rise 4%.

“Corporate food gifting presently enjoys noticeable momentum as it is buoyed by positive employment trends and corporate gifting giving and gift spend trends. Corporate food sales are also benefitting from companies creating gift baskets designed specifically to appeal to those in the business world,” according to Granderson.

Packaged Facts found that by occasion, among adults age 18+, the winter holidays are a food gifting mainstay. Almost half of those who have purchased food gifts for others have done so for the winter holidays, while 32% of those who have purchased food gifts for themselves have done so for these holidays. Birthdays and Valentine’s Day are also very popular food gifting occasions, according to the report.

Learn more: www.PackagedFacts.com

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Dan Bolton

About Dan Bolton

Dan Bolton edits STiR Tea & Coffee Industry International. He was formerly editor and publisher of World Tea News and former editor and publisher of Tea Magazine and former editor-in-chief of Specialty Coffee Retailer. He is a beverage retail consultant and frequent speaker at industry seminars and conferences. His work has appeared in many beverage publications. He was a newspaper reporter and editor for 20 years prior to his career in magazines. Dan is the founding editor of Natural Food magazine and has led six publishing ventures since 1995. He lives in Winnipeg, Canada.