Tetley and Good Earth Tea Soon in K-Cups

Tata Global Beverages signed multi-year agreements with this week to make Good Earth and Tetley Teas available in Keurig K-Cup and Vue packs.

The agreement with Green Mountain Coffee Roasters (GMCR) for both in-home and away-from-home channels in the U.S. and Canada means the popular teas will be available beginning next year beginning with sales on GMCR's consumer direct Web sites (www.Keurig.com and www.GreenMountainCoffee.com) .

The agreement also makes Eight O’Clock coffee available in the popular single-brewer format, according to a joint statement released Monday. Financial details of the partnership were not disclosed.

"We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee," Tata Global Beverages US Senior Vice President (Sales and Marketing) David Allen said.  The partnership offers “whole new, convenient way to make America's original gourmet coffee with Keurig, America's favorite single cup brewing system.”

Source: Tata Global Beverages and Green Mountain Coffee Roasters

 

COMMENT