Third Street, Inc. Partners with Whole Foods

Third Street, Inc., formerly Third Street Chai out of Colorado, has partnered with Whole Foods to launch a new line of iced teas. Available in 1 liter ready-to-drink bottles, Third Street’s new teas will be USDA-Organic, Fair Trade, and Gluten-Free certified. The teas will also be Non-GMO Project Verified.

Focusing on these unsweetened RTD teas, Third Street worked closely with Whole Foods to develop this line of calorie-free teas which are available in Unsweetened Green and Unsweetened Black.

Founded in 1995, Third Street Chai recently became Third Street, Inc. when it expanded beyond chai and began manufacturing various beverages, including iced tea. Third Street, Inc. is a recent winner of the North American Tea Championship, taking second place with an Unsweetened Organic Green Tea in the 2013 Iced Tea Class.

“The RTD Tea category is one of the fastest growing in the beverage industry,” said John Simmons founder and President of Third Street. “Sales continue to grow 7% annually, making it a $4.8 billion category. Within this category, the unsweetened RTD teas are showing significant growth.” According to AC Nielsen, the unsweetened RTD iced tea category grew 14.9% in sales in 2012 and 16% during the same period in 2013.

Third Street is a recipient of Whole Foods Market’s Local Producer Loan Program. Whole Foods Market launched this program to provide low-interest loans that would help its suppliers grow their businesses. Third Street, a Whole Foods Market supplier since 2000 is an avid supporter of Whole Foods Market’s responsible sourcing initiatives. Both parties are proud that this line of real brewed iced teas is made in the US, including the bottle and case packaging.

“At Whole Foods Market, we partner with suppliers who share our commitment to quality, taste and responsible sourcing – and Third Street has a long track record of creating delicious teas that our shoppers can really feel good about,” said Errol Schweitzer, executive global grocery coordinator for Whole Foods Market. “We’re excited to share their new brewed iced teas exclusively with our shoppers.”

They will be carried nationally in Whole Foods Market, and will begin hitting store shelves this week.

SOURCE: Third Street, Inc.

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