Western Expansion for Tea of a Kind

Tea of a Kind, the innovative RTD tea beverage that utilizes the patented “Gizmo Closure and Delivery System,” has built enough momentum in 2013 to secure distribution to hundreds of new retail channels in the western United States. The product is the first offering from Gizmo Beverages, and the first to utilize their patented “Gizmo” cap technology, which holds fresh, functional ingredients in a nitrogen pressurized chamber until the point of consumption. Tea of a Kind

Just recently winning the Best Ready-to-Drink Tea Beverage at the 2012 Interbev Awards in Las Vegas, Tea of a Kind is now expanding into California, Arizona, New Mexico, and Nevada, as well as Washington, Hawaii, Oregon, and Colorado. Tea of a Kind works with Southern Wines and Spirits, a major beverage distributor in the country.

In addition to grocery stores and high-end health food markets, Tea of a Kind’s distribution strategy largely targets on-premise locations, including restaurants and bars; hotels and resorts; golf courses; and sports arenas.

“On-premise is where brands are built,” explains SVP of sales and marketing, Brad Foster. “Consuming beverage is a social experience, and with Tea of a Kind, the excitement of experiencing the Gizmo is part of the fun. When people try Tea of a Kind in a social setting, they immediately want to show their friends what their drink just did.”

Available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea, Tea of a Kind is 100% natural, contains only 20 calories per 16 ounce bottle, and is loaded with antioxidants.

Learn more about Tea of A Kind.

SOURCE: Tea of A Kind

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