Budding Products: RTD Cascara, Chai and Rooibos

Peloton Launches RTD Cascara Tea

West Chester, Pennsylvania-based coffee company Peloton formulated a new line of four ready-to-drink cascara teas. Cascara is the Spanish word for “husk” and is the name used for the dried skins that encompass coffee beans. It is full of antioxidants gleaned from chlorogenic acid, while containing less caffeine than coffee.

Peloton’s Cascara Tea is offered in: Lightly Sweetened Original, Peach-Ginger, Cranberry-Lime and Apple-pomegranate.

The line of cascara teas is USDA Certified Organic and has 60 calories per serving.

Sustainability is one of Peloton’s priorities. A percentage of proceeds from every bottle sold are donated to Charity: Water, a nonprofit organization that brings clean water to people in need in developing countries.

 

Bhakti Introduces New RTD Chai

Boulder, Colorado-based Bhakti Chai has launched its first cashew milk bottled chai collection. Cashew milk has grown in popularity with the increasing demand for dairy alternatives.

The five new flavors in the collection are: Classic, Reduced Sugar Classic, Cold Brew Coffee “Dirty Chai,” Mocha and Sugar Free Toasted Coconut.

The teas are packaged in 12-ounce HDPE plastic bottles.

Bhakti Chai is the top selling ready-to-drink chai at natural retailers nationwide. The new cashew milk chai collection will be available across the United States this June.

Bhakti means “devotion” in Sanskrit.

 

BOS Iced Tea Launches Across the United States

South Africa’s popular BOS brand ready-to-drink rooibos tea will soon be distributed across the United States. Headquartered in Cape Town, the canned rooibos teas currently have limited distribution in Southern California.

The teas’ flavors range from classic to creative and include: Lemon, Peach and Berry, Lime & Ginger and Green Rooibos & Yuzu.

“The name BOS has a double meaning in South Africa. It’s derived from the word rooibos (red bush)—the key ingredient in our product. It’s also slang that means ‘crazy—in a fun way,’” Marie van Niekerk, chief marketing officer of BOS Brands, said via press release. “We use our name as a license to be adventurous in our actions, to take risks, encourage self-expression and above all to have fun! BOS is not only an iced tea; it’s also an experience and a unique way of looking at life.”

BOS’ USDA Certified Organic rooibos is grown in Klipopmekaar, a private nature reserve nestled in South Africa’s Cederberg mountains. The rooibos is hand-harvested and dried outside in the African sun.

For every 2,000 cans of tea sold, BOS plants and cares for one tree. So far, the company has planted more than 20,000 trees in underprivileged regions of South Africa.