In 2021, Jade Leaf Matcha – based in San Francisco – declared the first-ever National Matcha Day in the United States (May 2). Now, they’re at it again and gearing up to celebrate the second annual Matcha Day.
Jade Leaf Matcha is produced by the Kizuna Tea Collective, a thriving network of family-run tea farms across Japan’s premiere growing regions, who have been cultivating high quality matcha and supplying Japan’s domestic market since 1858.
Headquartered in Kyoto, Japan, Kizuna Tea Collective opened its first outpost in the United States in 2014, offering keto friendly, Certified Organic, non-GMO, Whole30 approved and farm-direct Japanese matcha under the Jade Leaf brand name.
“National Matcha Day is a day for matcha lovers across the country to celebrate their love for matcha,” said Marc St. Raymond, co-founder of Jade Leaf. “We are paying homage to tea farmers across Japan. May 2nd is known as Hachiju Hachiya [translating to the “88th Night” that refers to the 88th date of the traditional Japanese calendar]. Tea farmers consider Hachiju Hachiya as a favorable date to begin the spring tea harvest – it seemed natural that all matcha lovers would celebrate their [tea farmers] efforts on this momentous day.”
Jade Leaf is celebrating matcha on May 2 with free matcha drinks at select San Francisco, San Diego and Portland independently-owned cafes, along with one of their deepest publicly-available online discounts.
Customers can visit the select cafe partners – including Home Coffee and Aura Tea in San Franciso, Naked Café in San Diego, and Less and More Coffee, Super Joy Coffee and In J Coffee in Portland – and ask for a matcha-based drink and receive it free while supplies last.
For customers not located in any of the participating cities, Jade Leaf is offering 25 percent off any matcha tea products or gear at JadeLeaf.com from Friday, April 29, through Tuesday, May 6. Use code NATIONALMATCHADAY at the checkout.
Since 2014, Jade Leaf has amassed more than three million customers through online and retail channels, in addition to earning 75,000+ five-star customer reviews while becoming a popular matcha brand online and in retail.
According to Jade Leaf, “Matcha is quickly moving up consumer search trends – more than doubling each year – as something new, exciting and useful with its functional benefits of giving clean energy, boosted immunity, and helpful antioxidants.”
The brand recently launched keto and paleo-friendly Collagen Matcha Latte Mixes in both unsweetened and sugar free options, and they offer a variety of products, including Ceremonial Matcha, Sweetened Matcha Latte Mixes, Culinary Matcha, Matcha Stick Packs (for on the go), Matcha Tea Bags and tools and gift sets.
Jade Leaf Matcha can be found online and at retail stores including Target, Amazon, Walmart, Whole Food and Sprouts.
To learn more about Jade Leaf Matcha, visit JadeLeafMatcha.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 27-29, 2023
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 27-29, 2023 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
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