british tea

British Tea Sales Booming in China

As tea sales in Britain continue to decline, British tea companies are exploring new opportunities overseas for their brands – including selling tea to China. According to a report by analysts Kantar Worldpanel, Britons are drinking 64 million fewer cups of tea than last year and tea sales have dropped nearly 5%, writes the...

The Changing British Tea Habit

The British government measures food consumption by distributing household diaries that reveal trends including a decrease in the consumption of tea. Last week the Department for Environment, Food and Rural Affairs, released a study of 150,000 UK households from 1974-2000. In 1974 tea accounted for half of the nation’s daily fluid intake. “That figure has since dropped...

Sharp Declines in Consumption of Traditional British Tea

British tea drinkers are in the midst of an unprecedented transition. Consumption of traditional tea has declined 22% in the past five years. Sales are down 6% since 2010. Dipping a tea bag for 30 seconds in a mug has lost its allure. Headlines in London announced the “death of the biscuit” following publication...