bubble tea

Boba Continues to Grow and Evolve

Boba is more than a quarter century old and its position as a worldwide tea phenomenon is well and truly cemented. Yet the year 2017 saw the popularity of the tea-based, fruity milk drink explode—particularly in the West—with dedicated boba stores reporting booming business in cities  large and small. Originally a staple of the...

Ride the Lightbulb Boba Wave

Drinking boba tea from a lightbulb-shaped bottle is trending on two continents—Asia and North America—and on Instagram. The trend began in South Korea and Taiwan before crossing the Pacific Ocean to make an impression on Americans. Now Californians, New Yorkers and Texans are drinking the well-liked milk tea with chewy tapioca balls from a...

Alliance Warns: Beware Boba Tea’s Sugar Bomb

By Stephenie Overman The Asian and Pacific Islander Obesity Prevention Alliance (APIOPA) has launched the “Rethink Your Asian Drink” campaign to warn about the health dangers of boba milk tea, also known as bubble tea. “This campaign focuses on increasing knowledge of just what ingredients (especially sugar) are in boba and other Asian drinks...

New Initiatives Aim to Expand Taiwan Tea Business

As a significant part of Taiwan’s economy, tea business is big. Over the years, though, tea’s popularity has begun to wane. Less land is devoted to tea farming and the growers are aging. Traditional tea is sometimes called “old people’s tea.” Cold tea like bubble tea, however, is definitely growing. 67% of total tea...