Coca-Cola

RTD Outlook for 2018; APAC Tops Growth in Global RTD Tea

Global ready-to-drink (RTD) tea and coffee sales are expected to experience a combined annual growth rate (CAGR) of 9 percent through 2021, according to a new report by global technology research and advisory company Technavio. Fast-paced lifestyles of consumers are one of the major factors driving the market. Consumers are increasingly looking for RTD...

Budding Products: Purple, Sparkling Among RTD Tea News

RTD News Purpose Tea Launches in the Southwest and Midwest Texas-based Purpose Tea introduced its bottled Kenyan-sourced purple tea collection in December. Initially it was available in approximately 100 stores in New Mexico, Texas and the Midwest and will soon be distributed to California and the Pacific Northwest. Current sugar-sweetened flavors are: Purple Reign,...

Nestle and Coca-Cola to End Nestea Joint Venture

Sixteen years ago Coca-Cola and Nestlé (Nestea) formed Beverage Partners Worldwide, a partnership to market bottled tea. The market segment was dominated by the Pepsi Lipton Tea Partnership (PLTP), a joint venture of (Lipton) and PepsiCo established in 1991. Lipton remains the U.S. market leader with a retail value share of 13%. However, virtually...

Nestea Plans Major Rebranding

Last year, Nestea, a venerable tea brand owned by Nestlé since 1948, changed its bottle size and introduced several new flavors, including iced tea with peach, iced tea with raspberry, and iced tea lemonade to complement a diet iced tea with lemon. Its sculpted 23-oz PET bottles not only contained more tea, but importantly...

Coke’s Gold Peak Launching RTD Tea Lattes

Coca-Cola recently announced that it would launch a new line of ready-to-drink lattes as part of its Gold Peak iced tea brand. It will also add RTD coffees to the lineup, and both lattes and coffees will debut in the first quarter of 2017. The RTD tea latte segment is an emerging beverage category,...

FUZE and Gold Peak Now $1 Billion Brands

Coca-Cola acquired tea-and-juice blend FUZE in 2007 for an estimated $250 million at a time when Fuze had less than one-tenth of a percent share of the U.S. bottled tea market. Last week FUZE Tea became the latest $1 billion brand in the Coke portfolio where it joins Gold Peak (which also crossed the...