cold brew

Ito En Recognized as Best Industry Innovation Leader

ITO EN Research and Development won the World Tea Award for Best Industry Innovation Leader at the World Tea Expo in June. Rona Tison, senior vice president of corporate relations at Ito En, North America goes into detail about Ito En’s innovation practices in this Q&A.   It’s said Ito En may have been...

Evy Tea Is A Cold Brew Innovator

BOSTON, Mass. Cold-brew tea presents several retail challenges. It is made in batches that limit the quantity for sale each day. It takes hours to steep, and conventional cold brew has a very short shelf life. Yet for Evy Tea’s Evy Chen, one of the first retailers to launch a cold-brew tea in the...

Cold Brew Teas Gain Ground

The cold-brew tea trend does not show signs of slowing down. Mainstream coffee retailers like Starbucks, Peet’s Coffee and Tea, and Dunkin’ Brands began selling cold-brew coffee in recent years and cold-brew tea is close behind as it gains visibility in the retail sphere and popularity among consumers. Ito En is one prominent tea...