energy drinks

5 New Ways to Serve Rooibos

Rooibos has long been enjoyed in South Africa, and now Americans and Europeans are appreciating the brew in various formats. Here are five creative ways to serve rooibos. Rooibos Espresso and Lattes In March, Starbucks Europe launched two Rooibos Lattes: the Starbucks Rooibos Latte and the Red Apple Rooibos Latte, which quickly garnered high...

Steaz Unveils New Look for Energy Drink Line

Green tea-based beverage company Steaz relaunched its natural energy drink line to prominently showcase the product’s defining characteristics. The new Steaz Energy can features product claims “certified organic,” “Fair Trade,” and “energy.” “We believe in making it easy for consumers to make better beverage choices by utilizing clean labels on all of our products,...

Bringing RTD Tea from Energy Drink Shadow

While energy drinks have been the star of the bottled beverage show for some time, Euromonitor International figures suggest that RTD (ready-to-drink) tea may actually be the product to watch. Driven by substantial interest in Asia, and China in particular, RTD tea is expected to have faster growth than energy drinks have had. In...