Fairtrade

Sainsbury’s Not Playing Fair with its Red Label Tea, Say Critics

British grocery chain Sainsbury’s is in hot water after online advertisements for its “Fairly Traded” tea were deemed too similar to the Fairtrade Foundation program by the Advertising Standards Authority (ASA). A group of Labor Members of Parliament complained to the advertising standards watchdog that the ads were misleading as they suggested to customers...

Strategies to Build Value for Vietnam Tea

In a quest to be more competitive with their tea exports, officials in Vietnam are encouraging a new focus on fair trade certification. Although it stands in the top five tea producers globally, Vietnam has seen lower exports in the early part of 2015, sending out 6.7% less in volume than the first half...

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Fairtrade Effectiveness in Question

A four-year study financed by Britain’s Department for International Development revealed workers producing Fairtrade-certified coffee and tea in rural Ethiopia and Uganda are actually receiving less pay and experiencing worse working conditions than comparable workers on non-certified farms. CTV News reported last week that researchers at the School of Oriental and African Studies at...

Fairtrade America

Fairtrade America Launches

BOSTON, Mass. Fairtrade International CEO Harriet Lamb officially launched Fairtrade America this week during the Specialty Coffee Association of America’s annual convention. Lamb was joined by Ben and Jerry’s CEO Jostein Solheim, Boston City Councilor Mike Ross and members of the Boston fair trade community for the announcement. Ben & Jerry’s was celebrating “Cone...