FUZE

Budding Products: Purple, Sparkling Among RTD Tea News

RTD News Purpose Tea Launches in the Southwest and Midwest Texas-based Purpose Tea introduced its bottled Kenyan-sourced purple tea collection in December. Initially it was available in approximately 100 stores in New Mexico, Texas and the Midwest and will soon be distributed to California and the Pacific Northwest. Current sugar-sweetened flavors are: Purple Reign,...

FUZE and Gold Peak Now $1 Billion Brands

Coca-Cola acquired tea-and-juice blend FUZE in 2007 for an estimated $250 million at a time when Fuze had less than one-tenth of a percent share of the U.S. bottled tea market. Last week FUZE Tea became the latest $1 billion brand in the Coke portfolio where it joins Gold Peak (which also crossed the...