green tea market

From East to West: Green Tea Gains Ground

In Asia, the color green represents positivity, fertility and happiness—all appropriate adjectives to describe the current state of the global green tea market. According to a new report by Transparency Market Research, growth is predicted across the board over the next few years for this segment of the tea market. As green tea gains...

U.S. RTD Green Tea to Reach $3.5 Million

Green tea is a fast-growth segment in all formats but ready-to-drink will account for the greatest value, volume, and profitability for the five years ahead, according to market researcher Technavio. London-based Technavio estimates the U.S. market for green tea, in bottles and cans will reach $3.515 million by 2021. The estimated compound annual growth...

Market Report: Specialty Tea in North America

A recession mindset still plagues consumers and while specialty tea remains a growth category in both the U.S. and Canada, the pace has slowed. “Backed by innovation and on trend with consumer health and wellness needs, (ready-to-drink) tea is driving growth in the U.S.,” reports Chris Monk with Nielsen market research. Tea sales are...

Assessing the Green Tea Market

Green tea has been a big tea topic in the U.S. for several years with discussions of its potential health benefits, rising interest in cold steeping techniques, its culinary uses, and, of course, the recent matcha craze. Research and Markets, a large-scale market research provider based in Ireland, has just released its latest report...