influencers

Follow the Leaders: Online Tea Stores

Tea was mail-ordered for more than a century. Minimal weight and high margins (up to 70 percent) made it very popular in the early days of the internet. But industry signals are mixed on its future. Last fall Teavana closed its profitable online store (shortly after Starbucks closed its online store for coffee). At...

Tea Influencers Share Industry Threats and Solutions

World Tea News asked tea industry leaders for their insights regarding threats to the tea industry and they shared their feedback. Here we asked: What is the biggest threat the tea industry faces in the coming year and how can the industry overcome it? I see three main challenges facing the tea industry: The...