ITO EN

Ito En Recognized as Best Industry Innovation Leader

ITO EN Research and Development won the World Tea Award for Best Industry Innovation Leader at the World Tea Expo in June. Rona Tison, senior vice president of corporate relations at Ito En, North America goes into detail about Ito En’s innovation practices in this Q&A.   It’s said Ito En may have been...

Budding Products: ITO EN, Starbucks

Bagged and RTD Tea News ITO EN Launches matcha LOVE Tea Bags and Oi Ocha Cold Brew At the 2017 World Tea Expo in Las Vegas, June 12 – 14, , Japanese tea giant ITO EN introduced new flavors of its matcha LOVE tea bags andits new Oi Ocha Cold Brew ready-to-drink tea and...

Matcha Madness Cocktails by Ito En

Matcha has taken the world by storm. You can start your day with a matcha latte and a matcha doughnut, have a matcha smoothie for lunch and round off the evening with one of these delectable matcha cocktails. Here are some tasty cocktails by Ito En that incorporate their matcha LOVE tea. Matcha Vice...

RTD Tea Market Is Growing Faster Than Soda

Ready-to-drink teas are steadily increasing in popularity among consumers and sales are expected to continue to grow. The ready-to-drink tea market grew by 40 percent between 2011 and 2016, according to a report by Zenith Global, a beverage consultancy. The average annual growth rate of RTD teas is 7 percent. Its growth has far...

Budding Products: Beauty and the Beast Tea Collection, AriZona, ITO EN

Bagged Tea News Beauty and the Beast Tea Collection Twinings Tea has introduced a limited edition Beauty and the Beast collection. The line of teas coincides with the live action Beauty and the Beast film currently in theaters. Twinings’ master tea blenders created the blends. The collection features specially designed limited edition boxes that...

Technavio Ranks Top Herbal Tea Vendors

Adagio Teas, Associated British Foods (ABF), Dilmah Tea, ITO EN, Tata Global Beverages, and Unilever top the list of global herbal tea vendors, according to market analysis conducted by Technavio. Other prominent vendors in the market include Alvita, Barry’s Tea, Bigelow Tea, Bettys and Taylors of Harrogate, Celestial Seasonings, Harney & Sons, Mighty Leaf...

Changing the World

Japan’s ITO EN was named last week to “The Fortune 2016 Change the World List”, the magazine’s annual list of companies demonstrating “significant progress in sustainable, scalable approaches to address social problems as a core business strategy.” ITO EN was #18 on the list. The magazine cited the company’s Program for Revitalizing Tea-Growing Regions, an...

Best of the Year: Matcha LOVE from ITO EN

ITO EN (North America) Inc. was awarded this year’s Best of the Year 2015: Best Tea Based Beverage from BEVNET at a ceremony held on December 7. Matcha LOVE Organic Teas bills itself as the “Modern Take on an Ancient Ritual.” The line includes ceremonial matcha in a range of strengths and styles, ready...

Making the Most of Matcha at World Tea Expo

World Tea Expo is noted for its ability to read the pulse of the tea industry and this week matcha is throbbing in the veins of attendees. Proprietors of this ancient tea from China, perfected in Japan, are offering samples, insights and important health news about the fabled emerald elixir. Here are some of...

ITO EN Introduces Culinary Matcha

ITO EN continues to expand their tea line, announcing a new matcha product at this month’s Winter Fancy Food Show in San Francisco.. Matcha Love® Culinary Matcha will now be available in 100 gram tins and can be used for a range of cooking applications. “With more people falling in love with the vitality...