Japan

RTD Outlook for 2018; APAC Tops Growth in Global RTD Tea

Global ready-to-drink (RTD) tea and coffee sales are expected to experience a combined annual growth rate (CAGR) of 9 percent through 2021, according to a new report by global technology research and advisory company Technavio. Fast-paced lifestyles of consumers are one of the major factors driving the market. Consumers are increasingly looking for RTD...

Not All Powdered Green Tea is Matcha

As matcha has grown in popularity, some confusion has set in as to the difference between matcha and green tea powder. Here is some clarification. “There has been a lot of confusion in the industry that green tea powder is matcha and this is not true,” said tea expert Scott Svihula, owner of Hula...

Scottish Tea Growers Head to Japan

Representatives from Tea Gardens of Scotland head east this month to exhibit and present at the Kyoto Infused with Tea Expo in Japan. Catherine Drummond-Herdman, one of the nine Scottish tea planters who make up the Tea Gardens of Scotland, will speak at the expo about her own unique tea-growing venture in a presentation...

Matcha’s Benefits Drive Market Growth

Matcha is taking the world by storm, according to a report by Grand View Research, which predicts the global matcha market will reach $5.07 billion by 2025, rising from $2.62 billion in 2016. The research suggests the North American market will experience substantial growth. Matcha’s vast health benefits contribute to its popularity. As chronic...

Reviving Japan’s Tea Lands

Japan holds tightly to its teas, exporting only 2% of the millions of metric tons grown and quickly consumed in this land of tea lovers. Through May, the tea Japan exported to the United States amounted to only 874 metric tons; compare that to Argentina, which sent 21,890 metric tons to the U.S. during...