matcha

Not All Powdered Green Tea is Matcha

As matcha has grown in popularity, some confusion has set in as to the difference between matcha and green tea powder. Here is some clarification. “There has been a lot of confusion in the industry that green tea powder is matcha and this is not true,” said tea expert Scott Svihula, owner of Hula...

Budding Products: Matcha for Wellness (PANATEA, T-Tox, Pukka)

PANATEA Launches Fortified Instant Matcha Latte: GLOW New York-based matcha purveyor, PANATEA, just launched GLOW, a single-serve instant matcha with Biotin and Chlorella. The company created the product in response to the demand of busy consumers who wanted a convenient matcha product suited for their lifestyles. “We’ve listened to our customers and formulated a...

Budding Products: Matcha, Hemp and Artisan Hot Tea

Pure Leaf Launched Home Brewed Matcha Teas               Pure Leaf recently launched its first line of matcha teas for home brewing. The matcha is shade-grown on a Rainforest Alliance Certified plantation in Kagoshima, Japan. Pure Leaf’s matcha sachets come in two flavors: Pure Matcha and Matcha with Ginger. “As more Americans choose to make tea...

Matcha’s Benefits Drive Market Growth

Matcha is taking the world by storm, according to a report by Grand View Research, which predicts the global matcha market will reach $5.07 billion by 2025, rising from $2.62 billion in 2016. The research suggests the North American market will experience substantial growth. Matcha’s vast health benefits contribute to its popularity. As chronic...

9 Things You (and we) Missed at SF Matcha Fest

We’re having serious FOMO. That’s “fear of missing out,” for those who don’t follow online lingo. Spark Social SF and SoMa StrEAT Food Park, the hip San Francisco food truck gathering place, celebrated all things green Sept. 10 with its SF Matcha Fest produced in partnership with @matcha.sf. About 3,000 people hit the festival...

4 Key Takeaways for Global Tea Championship Entrants

The Global Tea Championship’s Spring Hot Tea Competition took place Sept. 16-17 in Boulder, Colorado. Three judges evaluated 225 teas in 44 categories. Judges Lydia Kung of VeriLeaf Fine Teas, Rob McCaleb of Herb Research Foundation and Natural Healthcare and Scott Svihula of Hula Consulting share their reactions and insights. “The judges learn from...

Mushroom Tea Line Result of University Partnership

Choice Organic Teas partnered with Bastyr University to create a wellness tea collection that boosts both organizations. The collection debuted in 2017 and centers around mushrooms. The four teas in the collection are: Shitake Mate, Reishi Matcha, Shitake Turmeric, and Reishi Detox. “We have worldwide sourcing; we have knowledge of botanicals,” said Choice Production...

Budding Products: More Matcha Magnificence Hits the Market

Matcha continues to inspire companies to create new beverages. Specialty Tea News Make an Instant Latte with Matchaah Matchaah debuts its Instant Latte, which comes in three flavors: coconut, chai and chocolate chili spice. Made with premium matcha, the ready-to-mix antioxidant-rich beverage is both beneficial and convenient for those with busy lifestyles. “When I...

Drake Invests in MatchaBar Which Will Be Distributed At Whole Foods

NEW YORK, Aug. 2, 2017 /PRNewswire/ — MatchaBar announced today, after closing a Series A round of financing, that they plan to roll-out their “Better Energy” bottled matcha beverage with Whole Foods Market in September. Founded by native New Yorkers Max and Graham Fortgang, MatchaBar is on a mission to bring matcha to the people, spreading “Better Energy” nationwide. This...

Kickstarter Product Makes Matcha Possible on the Go

A brand-new design from startup Pret-A-Matcha is the new must-have for matcha tea lovers. The innovative patent-pending bottle incorporates all the traditional matcha-making tools (sieve, spoon, whisk and a compartment to store 2 ounces of matcha powder) for matcha-on-the-go. The double-walled stainless-steel bottle comes in three colors—black, white and green—and costs $60, one-third less...