matcha

Matcha’s Benefits Drive Market Growth

Matcha is taking the world by storm, according to a report by Grand View Research, which predicts the global matcha market will reach $5.07 billion by 2025, rising from $2.62 billion in 2016. The research suggests the North American market will experience substantial growth. Matcha’s vast health benefits contribute to its popularity. As chronic...

9 Things You (and we) Missed at SF Matcha Fest

We’re having serious FOMO. That’s “fear of missing out,” for those who don’t follow online lingo. Spark Social SF and SoMa StrEAT Food Park, the hip San Francisco food truck gathering place, celebrated all things green Sept. 10 with its SF Matcha Fest produced in partnership with @matcha.sf. About 3,000 people hit the festival...

4 Key Takeaways for Global Tea Championship Entrants

The Global Tea Championship’s Spring Hot Tea Competition took place Sept. 16-17 in Boulder, Colorado. Three judges evaluated 225 teas in 44 categories. Judges Lydia Kung of VeriLeaf Fine Teas, Rob McCaleb of Herb Research Foundation and Natural Healthcare and Scott Svihula of Hula Consulting share their reactions and insights. “The judges learn from...

Mushroom Tea Line Result of University Partnership

Choice Organic Teas partnered with Bastyr University to create a wellness tea collection that boosts both organizations. The collection debuted in 2017 and centers around mushrooms. The four teas in the collection are: Shitake Mate, Reishi Matcha, Shitake Turmeric, and Reishi Detox. “We have worldwide sourcing; we have knowledge of botanicals,” said Choice Production...

Budding Products: More Matcha Magnificence Hits the Market

Matcha continues to inspire companies to create new beverages. Specialty Tea News Make an Instant Latte with Matchaah Matchaah debuts its Instant Latte, which comes in three flavors: coconut, chai and chocolate chili spice. Made with premium matcha, the ready-to-mix antioxidant-rich beverage is both beneficial and convenient for those with busy lifestyles. “When I...

Drake Invests in MatchaBar Which Will Be Distributed At Whole Foods

NEW YORK, Aug. 2, 2017 /PRNewswire/ — MatchaBar announced today, after closing a Series A round of financing, that they plan to roll-out their “Better Energy” bottled matcha beverage with Whole Foods Market in September. Founded by native New Yorkers Max and Graham Fortgang, MatchaBar is on a mission to bring matcha to the people, spreading “Better Energy” nationwide. This...

Kickstarter Product Makes Matcha Possible on the Go

A brand-new design from startup Pret-A-Matcha is the new must-have for matcha tea lovers. The innovative patent-pending bottle incorporates all the traditional matcha-making tools (sieve, spoon, whisk and a compartment to store 2 ounces of matcha powder) for matcha-on-the-go. The double-walled stainless-steel bottle comes in three colors—black, white and green—and costs $60, one-third less...

Matcha Beer Fits St. Paddy’s Day to a “Tea”

How about some green beer for St. Patrick’s Day? This beer is not just some Budweiser with food coloring added. It is a mix of Yebisu beer and Kyoto green tea. This bright green cocktail is called the Matsuri, which is usually the Japanese term for “festival.” In this case, Matsuri is written by...

Matcha in Monterey

By Janis Hashe Cha-ya caters to sophisticated green tea drinkers Born and raised in Toyko, Mitsuko Gammon moved to the United States 40 years ago, only to find her options for quality tea were very limited. For many years, she had relatives send her the teas she wanted from Japan. But in 2005, she...

Tea Still On Trend for 2016

Another year, another list of trends to watch for the year ahead and tea is highlighted once again. In 2014 the Food Channel thought we’d see more “low tea” because of Downton Abbey. NPR looked for tea as an ingredient and CBS News thought Starbucks would be putting cups of tea in more hands....