matcha

Budding Products: More Matcha Magnificence Hits the Market

Matcha continues to inspire companies to create new beverages. Specialty Tea News Make an Instant Latte with Matchaah Matchaah debuts its Instant Latte, which comes in three flavors: coconut, chai and chocolate chili spice. Made with premium matcha, the ready-to-mix antioxidant-rich beverage is both beneficial and convenient for those with busy lifestyles. “When I...

Drake Invests in MatchaBar Which Will Be Distributed At Whole Foods

NEW YORK, Aug. 2, 2017 /PRNewswire/ — MatchaBar announced today, after closing a Series A round of financing, that they plan to roll-out their “Better Energy” bottled matcha beverage with Whole Foods Market in September. Founded by native New Yorkers Max and Graham Fortgang, MatchaBar is on a mission to bring matcha to the people, spreading “Better Energy” nationwide. This...

Kickstarter Product Makes Matcha Possible on the Go

A brand-new design from startup Pret-A-Matcha is the new must-have for matcha tea lovers. The innovative patent-pending bottle incorporates all the traditional matcha-making tools (sieve, spoon, whisk and a compartment to store 2 ounces of matcha powder) for matcha-on-the-go. The double-walled stainless-steel bottle comes in three colors—black, white and green—and costs $60, one-third less...

Matcha Beer Fits St. Paddy’s Day to a “Tea”

How about some green beer for St. Patrick’s Day? This beer is not just some Budweiser with food coloring added. It is a mix of Yebisu beer and Kyoto green tea. This bright green cocktail is called the Matsuri, which is usually the Japanese term for “festival.” In this case, Matsuri is written by...

Matcha in Monterey

By Janis Hashe Cha-ya caters to sophisticated green tea drinkers Born and raised in Toyko, Mitsuko Gammon moved to the United States 40 years ago, only to find her options for quality tea were very limited. For many years, she had relatives send her the teas she wanted from Japan. But in 2005, she...

Tea Still On Trend for 2016

Another year, another list of trends to watch for the year ahead and tea is highlighted once again. In 2014 the Food Channel thought we’d see more “low tea” because of Downton Abbey. NPR looked for tea as an ingredient and CBS News thought Starbucks would be putting cups of tea in more hands....

Aiya America Launches Premium Matcha

Aiya Co. Ltd. has been selling matcha for more than 120 years and they are now releasing another product line here in America. At the recent Winter Fancy Foods Show the company announced the release of new Premium and Ceremonial Grade Matcha products. These products have been endorsed by Japan’s renowned Urasenke Tea School’s...

G.S. Haly Company Introduces Matcha Kansai

The G.S. Haly Co. has added a traditional stone-ground matcha to their line of teas from Japan. This exceptional matcha is a proprietary blend sourced from the traditional heartland of matcha production: the Kansai region, which encompasses Kyoto prefecture as well as Shiga and Nara, according to the company. “Our supplier in Kagoshima worked...

Tea-Ceré from Sharp

Grinding the dry leaves of the tea plant into a fine powder dates back centuries. It is a technique that evolved from tea’s original medicinal uses when it was ground with spices, mixed with water and swallowed from a bowl. Delightful tasting as it may be, no infusion can equal the potency or efficiency...