Mighty Leaf

The Secret to Single-Serve Success

Making good tea is an open secret. “Good tea in a bag, everybody can do it. Yet it’s often not done,” says Eliot Jordan, vice president of tea at Mighty Leaf Tea Company, in San Rafael, Calif. As Mighty Leaf’s tea master, Jordan is responsible for sourcing, blending, and developing teas. He was instrumental...

Mighty Leaf Tea Launches 3 Foodservice Brands

Mighty Leaf Tea Co. now offers a tri-tiered program with three distinct brands to serve its foodservice customers by sector. Foodservice always has been the largest part of Mighty Leaf’s business, comprising about two-thirds of its revenue. Founded in 1996, Mighty Leaf Tea was not sold in grocery stores until 2007. “Mighty Leaf is...

Mighty Leaf Makeover

A storied brand in the specialty tea business is turning over a new leaf. Mighty Leaf Tea is celebrating its 20th year with new branding, additional certifications, several new flavors and a pyramid pouch. In June the company will reposition itself in grocery and natural channels as a premium brand at a more competitive...