purple tea

Purple Tea Ready for Prime Time

Purple signals the presence of anthocyanins in tea leaves, a type of antioxidant praised for its health benefits. Purple may also turn out to be profitable for tea retailers seeking to upsell health-conscious consumers who favor its taste over that of grassy green tea.  U.S. and Canadian wholesalers imported approximately 10 metric tons of...

Kenya Eliminates Barriers to Direct Export by Small Growers

  Kenya is one of the world’s largest tea exporters but until now the hundreds of thousands of growers there were prohibited from dealing directly with buyers. Easing export rules for farmers and farmers’ organizations will greatly benefit Kenya’s small but promising specialty tea industry. Martin Kabaki, founder and CEO of Kenyan Purple Tea,...

India Tea Picker

Purple Possibilities

Kenya is promoting a purple leaf hybrid that recently caught the attention of a prominent tea researcher in India who suggests that purple tea, which brings a higher price at auction, may thrive in Assam. On his return from the International Conference on Tea Science and Development at Karatina University, Dr. Pradip Baruah, principal...