RTD tea

RTD Tea Market Is Growing Faster Than Soda

Ready-to-drink teas are steadily increasing in popularity among consumers and sales are expected to continue to grow. The ready-to-drink tea market grew by 40 percent between 2011 and 2016, according to a report by Zenith Global, a beverage consultancy. The average annual growth rate of RTD teas is 7 percent. Its growth has far...

Budding Products: News from Teavana, Republic of Tea, Bigelow

Specialty tea news Limited time Teavana Winterberry Green Tea returns Back for its third season, Teavana Winterberry Green Tea is full of fruity flavors, including strawberries, apples and sliced citrus, the company announced in a Feb. 6 press release. It’s sprinkled with floral notes of marigold petal, rose hip and hibiscus that soften and...

Both Hot & Cold: Prospects in Global Tea

A Look at Premiumization, Emerging Markets and What Drives Growth in Tea By Howard Telford, Euromonitor International Editor’s Note: Senior Beverages Analyst Howard Telford, of Euromonitor International, is one of the many distinguished speakers at the upcoming World Tea Expo, June 15 – 17 in Las Vegas (with a pre-conference program June 13 –...

Beverage Industry Uptick in 2015

New data from Beverage Marketing Corporation suggests that the market for liquid refreshment in the United States had faster growth in 2015 than in 2014. In fact, the market growth was better than has been seen for a few years. Bottled water continued to be a strong factor in these sales. Analysts believe water...

Bringing RTD Tea from Energy Drink Shadow

While energy drinks have been the star of the bottled beverage show for some time, Euromonitor International figures suggest that RTD (ready-to-drink) tea may actually be the product to watch. Driven by substantial interest in Asia, and China in particular, RTD tea is expected to have faster growth than energy drinks have had. In...

RTD Tea Slows

Ready-to-drink tea suppliers are successfully embracing single-serve options that reduce expense and offer consumers a convenient, freshly brewed alternative to glass bottles and aluminum cans. Ready-to-drink teas benefit from the flight from sugary carbonated sodas and are now top sellers in convenience outlets but growth has recently slowed, according to a new report by...