social media

Keeping It Simple: Your Tearoom’s Basic Online Presence

As today’s consumers increasingly rely on internet technology to research and select their dining choices, a tearoom’s online presence needs to be poised to capture their attention. Though customers seek afternoon tea as an occasion steeped in history, tradition and a relaxing pause from busyness, ironically, most will seek the instant gratification of online...

India’s Tea Board to Harness Social Media to Market Organic Tea

JORHAT, Assam, India The Tea Board of India will launch a social media campaign to promote specialty teas from the country in domestic and international markets, according to Tea Board chairman P.K. Bezbaruah, who spoke with World Tea News at a workshop for small tea growers at Tocklai Tea Research Institute recently. Marketing through...

10 Tea-riffic Businesses to Follow on Instagram

Instagram is a social media platform widely used by companies and consumers alike. It’s the place to be if you seek customer engagement because the platform leads all social media by a great margin with 50 to 60 interactions per 1,000 users compared with Facebook’s six. Check out what makes these tea companies stand...