Starbucks

Budding Products: Colorful Teas Welcome Autumn

Specialty Tea News Tea Forte Introduces Bleu Tea Tea Forte is launching BLEU tea, which is made from Butterfly Pea flowers. Butterfly pea is native to Southeast Asia, as it burgeons during the monsoon season of a tropical climate. The steeped tea is bright blue and its flavor is described in a company press...

Pumpkin Spice Infiltrates the World of Tea

As we head into autumn, you know what that means folks: it is pumpkin spice season. This popular coffee flavor now infiltrates the world of tea. Today, tea enthusiasts can partake in this annual autumn tradition with several formats, from over-the-counter lattes, to loose leaf and bagged teas, to K-Cup pods, to concentrates and...

Mall Owner Sues Starbucks to Prevent Teavana Closures

Shopping malls thrive only when they are buzzing like a hive. Mall operators rely on the fact that customers attracted to diverse offerings linger, looking for the joy of discovery. Shuttering 379 Teavana locations, many in malls already experiencing reduced foot traffic, could trigger other retailers to exercise their co-tenancy rights, claiming that mall...

Budding Products: More Matcha Magnificence Hits the Market

Matcha continues to inspire companies to create new beverages. Specialty Tea News Make an Instant Latte with Matchaah Matchaah debuts its Instant Latte, which comes in three flavors: coconut, chai and chocolate chili spice. Made with premium matcha, the ready-to-mix antioxidant-rich beverage is both beneficial and convenient for those with busy lifestyles. “When I...

Tea Industry Responds to Teavana Opportunity

Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept,...

Teavana’s Closure Not a Specialty Tea Failure

Starbucks points to the evaporation of American malls as a key cause for its decision to pull the plug on Teavana’s retail locations, but the parent company appeared perpetually confused as to both the merchandising and promotion strategies needed to boost sales. From the beginning, Starbucks never appeared to resolve Teavana’s woes. Consumers consistently...

Teavana: The Tea Industry’s Tempest?

Starbucks’ decision Thursday to close every one of its 379 Teavana retail stores is like a powerful specialty tea magnet suddenly reversing polarity. This is not about tea. Teavana teas remain profitable and popular online and at overseas locations, and the recently announced ready-to-drink Teavana-InBev partnership shows strong growth. Teavana sales topped $1 billion...

Starbucks to close all 379 Teavana outlets

Starbucks Corp. will be closing all 379 of its Teavana retail units over the coming year, the company said Thursday. “Many of the company’s principally mall-based Teavana retail stores have been persistently underperforming,” the Seattle, Wash.-based coffee giant said in releasing third-quarter earnings. “Following a strategic review of the Teavana store business, the company...

Budding Products: Fruity Summer Offerings Hit Menus

Specialty Tea News Teapigs Offers Premium Matcha Mint Sachets Teapigs, based in Brooklyn, New York, has a variety of matcha products and its latest is a box of Premium Matcha Mint Sachets. The powder contained in the sachets can be blended with water, milk or milk alternatives to create a minty chocolate chip matcha...