Starbucks

Tea Industry Responds to Teavana Opportunity

Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept,...

Teavana’s Closure Not a Specialty Tea Failure

Starbucks points to the evaporation of American malls as a key cause for its decision to pull the plug on Teavana’s retail locations, but the parent company appeared perpetually confused as to both the merchandising and promotion strategies needed to boost sales. From the beginning, Starbucks never appeared to resolve Teavana’s woes. Consumers consistently...

Teavana: The Tea Industry’s Tempest?

Starbucks’ decision Thursday to close every one of its 379 Teavana retail stores is like a powerful specialty tea magnet suddenly reversing polarity. This is not about tea. Teavana teas remain profitable and popular online and at overseas locations, and the recently announced ready-to-drink Teavana-InBev partnership shows strong growth. Teavana sales topped $1 billion...

Starbucks to close all 379 Teavana outlets

Starbucks Corp. will be closing all 379 of its Teavana retail units over the coming year, the company said Thursday. “Many of the company’s principally mall-based Teavana retail stores have been persistently under-performing,” the Seattle, Wash.-based coffee giant said in releasing third-quarter earnings. “Following a strategic review of the Teavana store business, the company...

Budding Products: Fruity Summer Offerings Hit Menus

Specialty Tea News Teapigs Offers Premium Matcha Mint Sachets Teapigs, based in Brooklyn, New York, has a variety of matcha products and its latest is a box of Premium Matcha Mint Sachets. The powder contained in the sachets can be blended with water, milk or milk alternatives to create a minty chocolate chip matcha...

Budding Products: ITO EN, Starbucks

Bagged and RTD Tea News ITO EN Launches matcha LOVE Tea Bags and Oi Ocha Cold Brew At the 2017 World Tea Expo in Las Vegas, June 12 – 14, , Japanese tea giant ITO EN introduced new flavors of its matcha LOVE tea bags andits new Oi Ocha Cold Brew ready-to-drink tea and...

Teavana taps cocktail trend for alcohol-free happy hours

A summer party launches at Teavana and continues through the summer with its Summer Fri-YAYs events. Here are the promo points of Teavana’s happy hours. The promotion: From 3 to 7 p.m. Fridays through Aug. 11, Teavana Fri-YAY happy hours will feature cocktail-inspired iced teas. Here’s the deal: On launch day—May 26—customers at select...

Starbucks Has a Teavana Problem

For years, Starbucks Corp. has been reminding us about the changing retail landscape. And in 2017, that is definitely happening. Retailers are closing stores and filing for bankruptcy at levels not even seen during the recession. “We anticipated and we saw very early on that there was going to be a very, very significant...

Budding Products: The Republic of Tea, Starbucks, KitchenAid

­­Specialty Tea News The Republic of Tea Debuts Woman-focused Line SuperHerb Teas for Women by The Republic of Tea are made from botanicals that have been used for centuries to support their health and lifecycle. The new collection has three blends: Organic Fenugreek SuperHerb Tea: A caffeine-free blend of fenugreek and cinnamon. Fenugreek has...