Tea

This Home Brewer is Built to Do it All

Kickstarter is the birthplace of many devices, clever ideas all, but littered in the aftermath are many tales in which donors funded a product only to see it fail to materialize. That is why some viewed with skepticism the launch last week of PicoBrew’s combination craft beer maker that brews kombucha and makes juice...

World Tea Tour: The 3 Ps of Kenyan Tea

In Kenya, the cultivation and marketing of purple tea and the promotion of Kenyan tea as single-origin are trending. The Kenyan tea industry is also progressive in terms of human rights and sustainability, two areas garnering increasing concern from consumers. Tea industry representatives plan to convey the unique characteristics of Kenyan teas in June...

Lipton Partners with WE to Empower and Support Female Tea Farmers in Kenya

Tea company commits to providing financial and business tools to 80,000 Kenyan women ENGLEWOOD CLIFFS, N.J., April 20, 2018 /PRNewswire/ — Lipton and WE are working together to empower 80,000 women in tea farming communities across Kenya by providing them access to financial and business skills training. Program participants will learn financial fundamentals from...

Budding Products: More Matcha for Summertime

Pinkberry Introduces ‘A Perfect Matcha’ Scottsdale, Arizona-based Pinkberry launched a new frozen beverage just in time for summer. A Perfect Matcha is a perfect match of Pinkberry’s new Green Tea Lemonade frozen yogurt, pineapple and mango toppings and a sprinkle of matcha powder. It will be available through June 21. “The vibrant new Green...

Wildlife Conservation in India’s Tea Gardens

One of the world’s largest animals, the majestic elephant holds a dear place in most people’s hearts. However, a stressed elephant can kill a human with one strike of its trunk, a fact known only too well by India’s tea plantation workers, where conflict between humans and elephants is rife. Although elephants are still...

Nestle-Starbucks Alliance Brings Mutual Benefits

Brands get all the attention, but distribution is the formidable skeleton that enables food and beverage titans such as Nestlé ($90 billion), PepsiCo ($63 billion), Coca-Cola ($42 billion) and Kraft Heinz ($26 billion) to generate $25 to $100 billion in annual sales. Last week Nestlé announced it had purchased perpetual rights to market Starbucks...

World Tea Expo Names Finalists in the 2018 World Tea Awards

Awards Program to Recognize the Best from the Tea Community; Ceremony to Take Place June 12 at World Tea Expo in Las Vegas  World Tea Expo, the leading trade show focused on advancing the business of tea, will present the World Tea Awards (#TeaAwards) from 6 to 8 p.m. Tuesday, June 12, at the...

Tea Industry Influencers Discuss Engaging New Customers

World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable way to ‘spreads the word of tea.’ You can tweet, post, write forever,...

Starbucks Expands Retail Reach in $7B Deal with Nestlé

Swiss food giant to sell chain’s packaged coffee worldwide Starbucks is expanding the global distribution of its packaged coffee and single-serve pods under a $7 billion cash deal with Swiss food giant Nestlé, which owns Nespresso and Dolce Gusto coffee systems. Nestlé is paying Seattle-based Starbucks $7.15 billion for the rights to market, sell,...