Tea Retail

Tea Industry Responds to Teavana Opportunity

Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept,...

Teavana’s Closure Not a Specialty Tea Failure

Starbucks points to the evaporation of American malls as a key cause for its decision to pull the plug on Teavana’s retail locations, but the parent company appeared perpetually confused as to both the merchandising and promotion strategies needed to boost sales. From the beginning, Starbucks never appeared to resolve Teavana’s woes. Consumers consistently...

Teavana: The Tea Industry’s Tempest?

Starbucks’ decision Thursday to close every one of its 379 Teavana retail stores is like a powerful specialty tea magnet suddenly reversing polarity. This is not about tea. Teavana teas remain profitable and popular online and at overseas locations, and the recently announced ready-to-drink Teavana-InBev partnership shows strong growth. Teavana sales topped $1 billion...

Starbucks to close all 379 Teavana outlets

Starbucks Corp. will be closing all 379 of its Teavana retail units over the coming year, the company said Thursday. “Many of the company’s principally mall-based Teavana retail stores have been persistently underperforming,” the Seattle, Wash.-based coffee giant said in releasing third-quarter earnings. “Following a strategic review of the Teavana store business, the company...

Spirit Tea

Chicago is far enough north that hot tea sells well six months of the year and in sweltering summers ice tea surges making it one of the best locations for tea retail in the U.S. DAVIDsTEA plans to open several new stores in the area with its new-found IPO financing while Teavana, Adagio and...