tea trends

Earl Grey Tea Trends on the Foodie Front

Supermarket News recently listed Earl Grey among its top 10 Food Trends of 2018 as the tea is appearing on menus in everything from sweet and savory dishes to cocktails. Mike Kostyo, senior publications manager at Datassential, a food industry market research firm said matcha’s growth in popularity has definitely inspired the incorporation of...

Top Tea News of 2017

The top World Tea News stories of 2017 reflect readership interest in a broad range of story topics, from retail struggles to new taxes in India. The most popular story topics among World Tea News readers were: Starbucks’ plight with its Teavana stores, data on the ready-to-drink tea market, India’s new goods and services...

What Google Searches Tell Us About Tea Trends

Google uses search engine queries to research trends. In 2017 several top beverage queries by country (US-UK-Spain and Mexico) involve tea, according to the Think With Google Beverage Trends Report 2017. Across the four markets, process-based drinks such as “cold brew,” “infusions” and “raw” are prominent among the top Google trending beverage searches, according...

Tea Trends Flowing into 2018

Several 2018 beverage trends bode well for the tea business. Five of every $25 spent dining out is for beverages. Beverage servings increasingly are non-alcoholic. Millennials, now the largest cadre of consumers, favor tea. Sales of loose leaf tea in 2017 grew in volume and value. “The tea category is very well positioned for...

Ito En matcha at World Tea Expo

4 Tea Industry Themes to Watch from World Tea Expo

One booth at World Tea Expo captured themes in tea in a neat organic package (or two). Ito En showed matcha in its many forms, from shots to ceremonial, from tea bags to culinary and from convenient cans to ice steeped cold brew RTD. Ito En allows today’s tea consumer to incorporate matcha into...

Tea Innovation Lacking in New Consumer Goods

Five years ago tea was seen as innovative and a fast-growing consumer packaged goods (CPG) category according to annual sales statistics compiled by IRI, a leading provider of big data, predictive analytics and forward-looking insights. At the time tea placed as one of the top 10 new product introductions. Last year three beverages made...

The Changing British Tea Habit

The British government measures food consumption by distributing household diaries that reveal trends including a decrease in the consumption of tea. Last week the Department for Environment, Food and Rural Affairs, released a study of 150,000 UK households from 1974-2000. In 1974 tea accounted for half of the nation’s daily fluid intake. “That figure has since dropped...

Tea Still On Trend for 2016

Another year, another list of trends to watch for the year ahead and tea is highlighted once again. In 2014 the Food Channel thought we’d see more “low tea” because of Downton Abbey. NPR looked for tea as an ingredient and CBS News thought Starbucks would be putting cups of tea in more hands....

America’s Youth Embrace Tea

Join Kevin Christiansen in the “Tea on Tour: The Power of Mobile” core education class at World Tea Expo!  Aging Americans remain loyal to their cup of Joe but millennials are twice as likely to drink tea and more than a quarter of those under 30 say that they drink only tea. A February...

Flavor Frontier – Tea Flavor Trends

BREMEN, Germany Consumers are seeking adventure, according to Sensient Flavors and Fragrances Group. The market leading formulator annually publishes its view of flavor trends. Cascara Tea made this year’s list. This beverage, a steeped blend of cinnamon and dried coffee cherries, is popular in Bolivia. Several U.S. and one Canadian company recently introduced new...