Teavana

Nestle-Starbucks Alliance Brings Mutual Benefits

Brands get all the attention, but distribution is the formidable skeleton that enables food and beverage titans such as Nestlé ($90 billion), PepsiCo ($63 billion), Coca-Cola ($42 billion) and Kraft Heinz ($26 billion) to generate $25 to $100 billion in annual sales. Last week Nestlé announced it had purchased perpetual rights to market Starbucks...

Starbucks’ Teavana Wellness Blends

Throughout history, tea has been lauded for its medicinal properties. Not just a pick-me-up, tea has been cited as helpful for everything from digestion to its anticancer properties. Today’s health-conscious consumers are not only curious about the wide varieties of tea, but are actively seeking out tonics or remedies for their ills and general...

Malls Make it Easy for Local Tea Shops to Replace Teavana

ROCHESTER, NY Niraj Lama was so busy running his downtown tea shop he didn’t pay much attention to the news that a nearby Teavana, located at the Eastview Mall in Victor, NY was closing. At least not until the mall operators came to call with an offer Happy Earth Tea could not refuse. In...

Top Tea News of 2017

The top World Tea News stories of 2017 reflect readership interest in a broad range of story topics, from retail struggles to new taxes in India. The most popular story topics among World Tea News readers were: Starbucks’ plight with its Teavana stores, data on the ready-to-drink tea market, India’s new goods and services...

Tea is an Integral Part of World’s Most Spectacular Roastery

SHANGHAI, China The fanfare and brightest of lights shined on Starbucks’ spectacular roastery opening last week but Teavana plays an important, if secondary role. Conversations of late tend to dismiss Teavana as a failure following the announced closing of 379 U.S. and Canadian stores. Teavana even closed its e-commerce site Oct. 1 despite growing...

Court Blocks Starbucks Plans to Close 77 Teavana Mall Locations

A Superior Court judge in Indiana has blocked Starbucks from closing 77 Teavana locations in malls operated by Simon Property Group. In August, after Starbucks announced it would close all 379 Teavana locations, Indianapolis-based Simon, the largest shopping mall operator in the world, filed suit seeking a temporary and permanent injunction. In the suit...

Unilever to Take on Starbucks’ Tazo Brand

Starbucks Corp. said Thursday that it has agreed to sell its Tazo tea brand to Unilever PLC for $384 million in a deal that will enable the coffee giant to focus on a single brand of tea, Teavana. Unilever will acquire Tazo’s recipes, intellectual property and inventory. Starbucks acquired the brand in 1999 for...

Mall Owner Sues Starbucks to Prevent Teavana Closures

Shopping malls thrive only when they are buzzing like a hive. Mall operators rely on the fact that customers attracted to diverse offerings linger, looking for the joy of discovery. Shuttering 379 Teavana locations, many in malls already experiencing reduced foot traffic, could trigger other retailers to exercise their co-tenancy rights, claiming that mall...

Tea Industry Responds to Teavana Opportunity

Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept,...

Teavana’s Closure Not a Specialty Tea Failure

Starbucks points to the evaporation of American malls as a key cause for its decision to pull the plug on Teavana’s retail locations, but the parent company appeared perpetually confused as to both the merchandising and promotion strategies needed to boost sales. From the beginning, Starbucks never appeared to resolve Teavana’s woes. Consumers consistently...