Teavana

Mall Owner Sues Starbucks to Prevent Teavana Closures

Shopping malls thrive only when they are buzzing like a hive. Mall operators rely on the fact that customers attracted to diverse offerings linger, looking for the joy of discovery. Shuttering 379 Teavana locations, many in malls already experiencing reduced foot traffic, could trigger other retailers to exercise their co-tenancy rights, claiming that mall...

Tea Industry Responds to Teavana Opportunity

Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept,...

Teavana’s Closure Not a Specialty Tea Failure

Starbucks points to the evaporation of American malls as a key cause for its decision to pull the plug on Teavana’s retail locations, but the parent company appeared perpetually confused as to both the merchandising and promotion strategies needed to boost sales. From the beginning, Starbucks never appeared to resolve Teavana’s woes. Consumers consistently...

Teavana: The Tea Industry’s Tempest?

Starbucks’ decision Thursday to close every one of its 379 Teavana retail stores is like a powerful specialty tea magnet suddenly reversing polarity. This is not about tea. Teavana teas remain profitable and popular online and at overseas locations, and the recently announced ready-to-drink Teavana-InBev partnership shows strong growth. Teavana sales topped $1 billion...

Starbucks to close all 379 Teavana outlets

Starbucks Corp. will be closing all 379 of its Teavana retail units over the coming year, the company said Thursday. “Many of the company’s principally mall-based Teavana retail stores have been persistently underperforming,” the Seattle, Wash.-based coffee giant said in releasing third-quarter earnings. “Following a strategic review of the Teavana store business, the company...

Teavana taps cocktail trend for alcohol-free happy hours

A summer party launches at Teavana and continues through the summer with its Summer Fri-YAYs events. Here are the promo points of Teavana’s happy hours. The promotion: From 3 to 7 p.m. Fridays through Aug. 11, Teavana Fri-YAY happy hours will feature cocktail-inspired iced teas. Here’s the deal: On launch day—May 26—customers at select...

Starbucks Has a Teavana Problem

For years, Starbucks Corp. has been reminding us about the changing retail landscape. And in 2017, that is definitely happening. Retailers are closing stores and filing for bankruptcy at levels not even seen during the recession. “We anticipated and we saw very early on that there was going to be a very, very significant...

Budding Products: Argo Tea, Nestea, Teavana, Pocky

Specialty tea news Argo Tea has a New Wellness Collection Argo Tea introduces the Wellness Collection, its newest loose-leaf tea line. Five teas are in the collection: Energized, Empower, Detox, Relax and Renew. The blends are formulated to support good health. The teas contain green or black tea, or herbal infusions of rooibos or...

Teavana Expands to India

MUMBAI, India Tata Starbucks, a joint venture operating coffee shops across India, introduced Teavana Fine Teas at its 88 locations last week. Teavana teas are available in 18 varieties in packages and at the counter. Starbucks previously offered eight teas at its stores. Sumitro Ghosh, CEO of Tata Starbucks, in announcing the new line,...

The Coffee-ization of Tea

Christine Muhlke writing in GQ this month suggests “your next coffee should actually be tea.” “About a decade ago, when cafés and coffee roasters became obsessed with bean origin, ideal milk temperature, and mouthfeel, ordering coffee began to seem like a lifestyle choice—a development tolerable only because the coffee itself got way, way better,”...