Teavana

Teavana taps cocktail trend for alcohol-free happy hours

A summer party launches at Teavana and continues through the summer with its Summer Fri-YAYs events. Here are the promo points of Teavana’s happy hours. The promotion: From 3 to 7 p.m. Fridays through Aug. 11, Teavana Fri-YAY happy hours will feature cocktail-inspired iced teas. Here’s the deal: On launch day—May 26—customers at select...

Starbucks Has a Teavana Problem

For years, Starbucks Corp. has been reminding us about the changing retail landscape. And in 2017, that is definitely happening. Retailers are closing stores and filing for bankruptcy at levels not even seen during the recession. “We anticipated and we saw very early on that there was going to be a very, very significant...

Budding Products: Argo Tea, Nestea, Teavana, Pocky

Specialty tea news Argo Tea has a New Wellness Collection Argo Tea introduces the Wellness Collection, its newest loose-leaf tea line. Five teas are in the collection: Energized, Empower, Detox, Relax and Renew. The blends are formulated to support good health. The teas contain green or black tea, or herbal infusions of rooibos or...

Teavana Expands to India

MUMBAI, India Tata Starbucks, a joint venture operating coffee shops across India, introduced Teavana Fine Teas at its 88 locations last week. Teavana teas are available in 18 varieties in packages and at the counter. Starbucks previously offered eight teas at its stores. Sumitro Ghosh, CEO of Tata Starbucks, in announcing the new line,...

The Coffee-ization of Tea

Christine Muhlke writing in GQ this month suggests “your next coffee should actually be tea.” “About a decade ago, when cafés and coffee roasters became obsessed with bean origin, ideal milk temperature, and mouthfeel, ordering coffee began to seem like a lifestyle choice—a development tolerable only because the coffee itself got way, way better,”...

Starbucks Taking Tea to Asia

Starbucks has announced it will test the notion that Asia is thirsty for western-style tea. The company announced Monday that it will launch its Teavana premium tea brand at 16,200 stores in 16 countries throughout Asia and the Pacific region. It is the biggest product rollout since Via in 2008. The $125 billion global...

Unlikely Partners Will Supercharge Specialty

In the beverage business, distributors hold tremendous sway over brands by providing or denying access to hundreds of thousands of grocery and convenience outlets. There are thousands of brands but only three or four trucks arrive at these stores daily to deliver bottled tea and coffee. Anheuser-Busch InBev NV, in a brilliant move for...

Selling Teavana Tea in China

Ask the typical Chinese consumer about their expectations regarding future income and 55% of those interviewed by McKinsey & Co. expressed confidence their income would increase significantly over the next five years—just two percentage points lower than in 2012. Compare that to consumers answering the same question in the U.S. where just 32% agreed...

Tea Retail: The Tortoise and the Hare

In May 2014 the Beverly Hills Teavana Fine Tea + Tea Bar opened to fanfare on the busiest corner in the city. Starbucks had literally cut the baby in half to create this shop, cleaving it from an existing and very successful Starbucks location. The company then gilded a towering architectural feature to brand...