Teforia

Teforia Closes Down

Business operations ceased Friday for Teforia Co., makers of a line of smart infusers for fine tea. “We simply couldn’t raise the funds required in what is a very difficult time for hardware companies in the smart kitchen space,” founder Allen Han wrote in announcing the closure. “We will continue to seek a partner...

Teforia Closure a Lesson in Understanding Custom and Customer?

The announced demise of Teforia, a high-tech tea brewing system for consumers is both surprising and mildly disappointing to anyone involved in the tea industry. Despite a reported $15 million in venture capital backing the electric brewer, clearly something went wrong. Second guessing Teforia’s tea-passionate team and core technology serves little purpose, but a...

Teforia’s CEO Talks Tech and Wine Influence on the Tea Industry

Teforia won the World Tea Award for Best Tea Brewing Device (Electric) at the World Tea Expo in June. Founder and CEO Allen Han invented the Teforia Infuser, a sophisticated appliance that can extract different levels of caffeine and flavor from tea leaves according to user preference. Here Han shares tea industry insights and...

Teforia Partners with Yamamotoyama

Teforia this week announced a partnership that will pair Japan’s venerable Yamamotoyama teas with the company’s intelligent tea infuser. Yamamotoyama, a family-owned business founded in 1690, produces world-renowned premium green teas that will now be available in the tea portfolio at Teforia.com. Two hundred and seventy nine years ago the fabled company was the...

Teforia Gets $12 Million Additional Financing

The latest upgraded tea brewers are attracting tech funding in the millions for machines selling for $1000+. Last week TechCrunch reported a $12-million funding round for Mountain View, Calif.-based Teforia Co., which is selling its internet-connected infuser for $1,499. The “selective infusion process,” developed by XBox 360 creator and Teaforia CEO Allen Han, uses...

On the Floor at World Tea Expo

By Si Chen First-time and returning exhibitors told World Tea News they are benefiting from strong foot traffic at this year’s World Tea Expo. Better Educated Consumers Dan Robertson and Babette Donaldson from International Tea Cuppers Club (ITCC) shared their insight on the increased awareness for professional development among tea professionals. “It has to...

Tea Tech: Tea technology worth watching

As commercial and at-home users are looking at new ways to enhance their tea preparation, World Tea News takes a look at some of the recent tea technology to hit the market. Teforia (Early Customer Price: $799 – Shipping to begin in Spring 2016) www.teforia.com Teforia combines sophisticated design with highly-responsive technology. The machine...

Teforia: A New Tea Brewing Device by the Designers of XBOX

Last week a new tea brewing device was released with the intent of offering a more sophisticated machine-steeping experience that adapts to the user’s preferences. This unique product has been created for the home user rather than for commercial applications. The Teforia equipment uses technology they call “Selective Infusion Profile System” (SIPS) to select...