World Tea Expo

Innovation in the Tea Industry

Excerpted from a 2017 World Tea Expo presentation. The Museum of Failure opened in Helsingborg Sweden this month, a monument to the world’s worst innovations. Organizers there assembled a celebration of the absurd that documents commercial failures such as Colgate’s beef lasagna and Harley-Davidson’s leather perfume. Tech holds a special place in the gallery...

Tea Companies From Non-Traditional Countries Make Their Mark

The World Tea Expo, which took place at the Las Vegas Convention Center June 12-15, attracted tea purveyors from around the world. Tea companies that are from countries that are not well-known for producing tea are stepping forward and making their mark on the industry. Representatives from a few of these companies gave their...

Ito En matcha at World Tea Expo

4 Tea Industry Themes to Watch from World Tea Expo

One booth at World Tea Expo captured themes in tea in a neat organic package (or two). Ito En showed matcha in its many forms, from shots to ceremonial, from tea bags to culinary and from convenient cans to ice steeped cold brew RTD. Ito En allows today’s tea consumer to incorporate matcha into...

People’s Tea Choice Awards Winners Named at World Tea Expo

The World Tea Expo played host to the People’s Tea Choice Awards for the teas that won top recognition in their categories at the Global Tea Championship during the previous 12 months. The Global Tea Championship is an independent tasting competition during which tea industry experts tasted and voted on the quality, taste and...

Sri Lanka Shined at World Tea Expo

Sri Lanka’s celebrated Ceylon tea roared at this year’s World Tea Expo, drawing attention to the official country of origin and showing by example its pedigree of social, economic, and environmental responsibility. Sri Lanka is the largest exporter of black orthodox tea, accounting for 6.2% of world production and exporting 16.9% of the world’s...

World Tea Expo Survival Tips [Infographic]

From blisters on your heels to tummy trouble from sample overload, a lot can throw a wrench into your World Tea Expo experience. Spending all day on your feet, forgetting the essentials and perhaps hitting the Las Vegas strip too late can dampen what is one of the most educational and tasty times of the year....

Let’s Talk About Milk Tea

If you live on planet Earth like I do, you’ve no doubt noticed that the tea industry has been exploding in recent years. Local grocers have gone from carrying nothing more than boxes of iced tea blends to stocking gourmet loose leaf in the aisles and multiple varieties of tea-based RTDs in the refrigerated...