Dilmah in Dubai

Sri Lankan-based Dilmah has opened its newest t-lounge at the Ibn Battuta Mall in Dubai. The lounge focuses on authenticity and teas that are genuinely different, unblended, and fresh—while presenting the beverage in its many facets and manifestations and creating a destination for the tea purist as well as for the tea adventurer and the tea novice.

Waffles, freshly made crêpes, toasties, cakes, and indulgent desserts are served with a range of black, white, and green teas. The teas are brewed hot, chilled, sparkling, or combined in tea mocktails, shakes, and smoothies.

Dilmah’s t-Lounges are helping to inspire people of all ages around the world to try tea in a different way and to think of it as a connoisseur beverage.

The t-lounge was first envisioned in 2003 by Dilmah founder Merrill J. Fernando. The Dubai lounge is co-owned by Ajay Sethi, chairman of Channel 2 Group in Dubai, and Ramiz Raja, a former Pakistan cricket tea champion.

Twelve international cricketers including Sir Viv Richards, Mohammad Hafeez, Ahmed Shehzad, and Wasim Akram joined Dilmah’s founder at the opening of the t-lounge.

In a release published in the Khaleej Times, Sethi said “We are delighted to be associated with such a strong and trusted brand like Dilmah. Tea consumption is high and the most preferred beverage in the UAE and the Middle East region. With the new t-lounge, people now have a choice of different exotic tea brews along with other light treats.”

In his remarks, Fernando said, “Tea is nature’s gift to mankind and there is no beverage that is quite like tea. We have our own tea estate and it’s our commitment to consumers to offer the finest tea that Sri Lanka has to give. Innovation is key to Dilmah and we offer a variety of blends that do not compromise on taste and quality.”

Education is a priority. Dilmah’s School of Tea in Colombo, Sri Lanka welcomed its 47th batch of trainees for five days of intensive tea training. The course includes instruction on the following topics: the story behind your cup, the history of tea and tea culture, the ethics of tea, the manufacture and cultivation of tea, food matching with tea, tea and health, discovering taste and sensory evaluation, how to brew the perfect cup of tea, tea mixology, profiling the teas, and terroir mapping.

Source: Dilmah, Khaleej Times