Instagram is a social media platform widely used by companies and consumers alike. It’s the place to be if you seek customer engagement because the platform leads all social media by a great margin with 50 to 60 interactions per 1,000 users compared with Facebook’s six.
Check out what makes these tea companies stand out in the vast visual world of Instagram.
Tazo
On Instagram: @tazo
What’s hot on its Instagram: Tea as lifestyle. Think “Awake” tea and phrases like “slay the day” and #blissfullyspiced.
The look: Putting a face to the tea—typically incorporating something human and everyday like a bag, watch, hands, shoes, etc.
The motto: Sip Joyfully (hashtag and all—#sipjoyfully).
Check out more: tazo.com and @Tazo on Twitter.
David’s Tea
On Instagram: @davidstea
Trending for David’s Tea: The leaf and the liquor.
The look: Pops of color.
Above and beyond: Instagrammers can buy every product featured in posts through an easy-access link in the company bio.
Check out more: davidstea.com and @davidstea on Twitter.
Yogi Tea
On Instagram: @yogitea
The Instagram theme: Nature and tea together.
The look: Focused in on the company’s inspirational messages on its tea tags.
What’s cool about Yogi: It has two Instagram accounts, one for the U.S. and one for Europe (@yogiteaeurope). The European look is product- and tag-focused.
Check out more: yogiproducts.com and @yogiproducts on Twitter.
Buddha Teas
On Instagram: @buddhateas
What you see on Instagram: Matcha and other flavored teas.
What Buddha boasts: All of its tea is certified organic. Its boxes are recycled. And its teabags are bleach free.
The look: On trend with zen memes.
Check out more: buddhateas.com and @BuddhaTeas on Twitter.
Numi Organic Tea
On Instagram: @numiorganictea
What you’ll see: How tea and food complement each other.
The look: Nature. Food. Organic.
Why Numi is a web standout: The company has an easy-access blog dedicated to its tea, lifestyle and aesthetic. It includes recipes for drinks and dishes that incorporate organic tea and plenty of ways to RRR (reduce, reuse, recycle).
Check out more: blog.numitea.com and @numitea on Twitter.
Traditional Medicinals
On Instagram: @tradmedicinals
What’s hot on this herbal company’s Instagram: Flowers, plants and herbs.
The theme: Relaxation and wellness.
Why Traditional Medicinals?: It emphasizes herbal ingredients. Its herbalists work diligently to produce herbal remedies that do what they promise. Consider the company’s sleep tea.
Check out more: traditionalmedicinals.com and @tradmedicinals on Twitter.
Bigelow Tea
On Instagram: @bigelowtea
What you’ll see: Funky tea mugs.
The visual appeal: Always brewed tea pictured in fun cups, seasonal.
Why Bigelow?: It boasts three generations of American-made tea.
Check out more: bigelowtea.com and @bigelowtea on Twitter.
Ahmad Tea
On Instagram: @ahmadtea
What’s hot: Citrus.
The look: Teahouse florals.
Why Ahmad?: The London-based company brings tea time to America.
Check out more: ahmadtea.com and @AhmadteaUK on Twitter.
Ippodo Tea USA
On Instagram: @ippodoteausa
What the company’s page does: Transports Japanese culture.
The look: Matcha, matcha, matcha!
Why Ippodo?: It showcases the Japanese traditions associated with tea.
Check out more: https://shop.ippodo-tea.co.jp/kyoto/shopf/index.html
Stash Tea
On Instagram: @stashtea
What fills its Instagram: Complex teas such as jasmine blossom green tea.
The look: Tea incorporated into lifestyle. Fun teas for different moods.
Why Stash?: It has been in business since 1972 and prides itself on intricate, organic tea.
Check out more: stashtea.com and @stashtea on Twitter.
Yogi Tea
On Instagram: @yogitea
The Instagram theme: Nature and tea together.
The look: Focused in on the company’s inspirational messages on its tea tags.
What’s cool about Yogi: It has two Instagram accounts, one for the U.S. and one for Europe (@yogiteaeurope). The European look is product- and tag-focused.
Check out more: yogiproducts.com and @yogiproducts on Twitter.
Buddha Teas
On Instagram: @buddhateas
What you see on Instagram: Matcha and other flavored teas.
What Buddha boasts: All of its tea is certified organic. Its boxes are recycled. And its teabags are bleach free.
The look: On trend with zen memes.
Check out more: buddhateas.com and @BuddhaTeas on Twitter.
Numi Organic Tea
On Instagram: @numiorganictea
What you’ll see: How tea and food complement each other.
The look: Nature. Food. Organic.
Why Numi is a web standout: The company has an easy-access blog dedicated to its tea, lifestyle and aesthetic. It includes recipes for drinks and dishes that incorporate organic tea and plenty of ways to RRR (reduce, reuse, recycle).
Check out more: blog.numitea.com and @numitea on Twitter.
Traditional Medicinals
On Instagram: @tradmedicinals
What’s hot on this herbal company’s Instagram: Flowers, plants and herbs.
The theme: Relaxation and wellness.
Why Traditional Medicinals?: It emphasizes herbal ingredients. Its herbalists work diligently to produce herbal remedies that do what they promise. Consider the company’s sleep tea.
Check out more: traditionalmedicinals.com and @tradmedicinals on Twitter.
Bigelow Tea
On Instagram: @bigelowtea
What you’ll see: Funky tea mugs.
The visual appeal: Always brewed tea pictured in fun cups, seasonal.
Why Bigelow?: It boasts three generations of American-made tea.
Check out more: bigelowtea.com and @bigelowtea on Twitter.
Ahmad Tea
On Instagram: @ahmadtea
What’s hot: Citrus.
The look: Teahouse florals.
Why Ahmad?: The London-based company brings tea time to America.
Check out more: ahmadtea.com and @AhmadteaUK on Twitter.
Ippodo Tea USA
On Instagram: @ippodoteausa
What the company’s page does: Transports Japanese culture.
The look: Matcha, matcha, matcha!
Why Ippodo?: It showcases the Japanese traditions associated with tea.
Check out more: https://shop.ippodo-tea.co.jp/kyoto/shopf/index.html
Stash Tea
On Instagram: @stashtea
What fills its Instagram: Complex teas such as jasmine blossom green tea.
The look: Tea incorporated into lifestyle. Fun teas for different moods.
Why Stash?: It has been in business since 1972 and prides itself on intricate, organic tea.
Check out more: stashtea.com and @stashtea on Twitter.