Changes Reflect Growth for the Championship, As Well As One of the Fastest-Growing Beverage Categories in the World
Penton, parent company of World Tea Expo, World Tea Academy, and World Tea News, has rebranded and enhanced the North American Tea Championship as the Global Tea Championship. The Championship is an independent competition that evaluates and distinguishes the highest quality and best tasting specialty teas. Previously, the Championship was only open to teas that were commercially available in the North American marketplace. Now, the Championship is open to all teas that are commercially sold around the world. See TeaChampionship.com.
In addition to the rebranding and the opportunity for more teas to be honored, the Global Tea Championship includes numerous new features that benefit entrants, including:
- Better defined category descriptions, which the teas will be evaluated against by a panel of world-class tea experts/evaluators
- Expanded tea categories in the Hot, Iced, and Packaged Single Service categories
- Inclusion of herbal/tisane categories
- Enhanced rules and regulations
- Improved definitions for tea preparation
- A higher minimum-score requirement for winners
- Scores and professional feedback for every entry
- New criteria for the selection of evaluators, new terms for the evaluators, and a formalized evaluator agreement