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- Define the brand, so DAVIDsTEA is recognizable everywhere it is available.
- Improve efficiency and inspire in-store traffic.
- Increase sales through the e-commerce platform.
- Unify the product development process to improve quality and price efficiency.
- Focus on dramatically expanding the sales of tea bags/sachets, which is how the majority of Canadians consume tea. Herschel added, tea sachet sales at 450 Loblaw locations in Canada are strong, as is consumption on Air Canada flights, and in offices and hotels.
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